Manager, Digital User Experience - Converse

Nike•Boston, MA

5d•Onsite

About The Position

The Manager, Digital User Experience - Converse role is within Converse’s User Experience & Digital Capabilities team, which is responsible for UX design, strategy, and digital product management for converse.com and direct marketing. This position leads a team of UX Strategists and Designers, reports to the Director of UX & Digital Capabilities, and collaborates with merchandising, experience strategy, content design, product management, and technology teams. The role requires a design leader who can manage a team while also contributing hands-on design work, acting as a player-coach. The ideal candidate possesses strong skills in Figma and modern design tools, coupled with experience in people management, including setting goals, coaching, and performance management. They should be comfortable owning a daily design portfolio, leading significant projects, and representing design in go-to-market discussions. Experience in developing design strategies for SEO execution and familiarity with behavioral analytics tools like Contentsquare, as well as interpreting Adobe Analytics or Google Analytics data, are essential. E-commerce design experience is a mandatory requirement for this position.

Requirements

8+ years of experience in UX/product design.
2+ years directly managing designers.
Deep craft in Figma and modern design tools.
Real people-management experience: setting goals, coaching growth, and owning performance.
Comfortable owning a day-to-day portfolio of design work.
Experience leading high-visibility engagements.
Experience representing design in go-to-market conversations.
Developed design strategies to SEO execution.
Working fluency in behavioral analytics tools like Contentsquare.
Comfortable interpreting Adobe Analytics or Google Analytics data to inform design decisions.
E-commerce design experience is required.
Bachelor’s degree in Design, Human-Computer Interaction, or a related field; or any suitable combination of education, experience, and training.
Portfolio-demonstrated expertise at an expert-level craft.

Nice To Haves

Experience partnering with SEO stakeholders to develop strategy — understanding how design and content decisions affect organic search performance.

Responsibilities

Lead Converse’s UX Design team, managing the daily design portfolio, coaching designers, and contributing hands-on design work in Figma.
Drive major design initiatives, from redesigns to go-to-market moments, representing design for Converse Digital.
Lead and grow a team of UX Strategists and Designers, setting priorities, coaching craft, and owning performance and career growth.
Shape converse.com’s UX strategy in collaboration with experience strategy and merchandising partners, and oversee its design and implementation.
Partner with stakeholders to develop SEO strategy and tactical processes that align design and content decisions with converse.com’s organic search performance.
Manage the daily UX design portfolio across converse.com and direct marketing, balancing capacity with commerce, marketing, and consumer service roadmaps.
Represent UX Design in cross-functional planning meetings with merchandising, experience strategy, and content design.
Lead major design engagements end-to-end, including scoping and managing external design agencies.
Review and contribute to design work at a staff-plus level of craft, staying hands-on in Figma.
Utilize Contentsquare and Adobe/Google Analytics data to identify UX problems, prioritize work, and validate design decisions post-launch.
Partner closely with Digital Product Management to ensure alignment between design and product roadmaps.