Manager - Digital Strategy

Prime Healthcare•Ontario, CA

1d•Onsite

About The Position

Prime Healthcare is an award-winning health system headquartered in Ontario, California. Prime Healthcare operates 54 hospitals and has more than 360 outpatient locations in 15 states providing more than 3.0 million patient visits annually. It is one of the nation’s leading health systems with over 60,000 employees and physicians. Twenty-one of the Prime Healthcare hospitals are members of the Prime Healthcare Foundation, a 501(c)(3) not-for-profit public charity. Prime Healthcare is actively seeking new members to join our corporate team! The Digital Strategy Manager will serve as the subject matter expert for digital marketing campaigns and social media across the organization, including support and guidance for Prime’s hospitals across the country. This role will develop and execute Corporate social media campaigns in alignment with the marketing and business goals and objectives. Will work with hospital marketing/communications leaders to educate and assist with creating a cohesive digital marketing, recruitment and social media strategy that works in conjunction with hospital marketing and HR/recruitment efforts. This leader must have a clear understanding of the importance of analytics and ability to report on KPIs to measure success.

Requirements

Bachelor’s Degree required in related field.
At least five years of hospital/healthcare experience and must possess knowledge of healthcare trends.
Knowledge and experience in marketing and social media trends and best practices.
Strong communication and writing skills.
Critical thinking skills; must be autonomous and self-driven; must be able to work well independently and with others.
Must possess a data driven and analytical mindset.

Nice To Haves

Experience writing for web, presentations, executive communications a plus.
Graphic design knowledge and ability.
Proficient with Meta Business Suite & Google Campaigns.
Experience with recruitment digital media strategy.
Canva Enterprise and Graphic Design Experience.

Responsibilities

Serve as the subject matter expert for digital marketing campaigns and social media across the organization.
Provide support and guidance for Prime’s hospitals across the country.
Develop and execute Corporate social media campaigns in alignment with marketing and business goals and objectives.
Work with hospital marketing/communications leaders to educate and assist with creating a cohesive digital marketing, recruitment and social media strategy.
Measure success through analytics and reporting on KPIs.