Manager, Digital Shelf
About The Position
The eCommerce Digital Shelf Manager is responsible for defining and advancing a best-in-class digital shelf vision, translating strategy into scalable execution across retailers and driving measurable growth across the digital shelf ecosystem. The role will report into the Director of Sales Strategy and be located in the Commercial Strategy Office in New York City. In this role, you will lead the development of a holistic digital shelf strategy grounded in both core eCommerce fundamentals and advanced growth levers. You will translate this vision into eRetail (Walmart, Kroger, Total Wine & more) and Marketplace (DoorDash, Uber Eats, Instacart) specific action plans to advance the beer & hard beverage categories and drive A-B brand visibility across key accounts. This role will own the roadmap for digital shelf partners and technologies. You will leverage tools to advance and generate a full view of shelf performance, delivering regular Digital Shelf reporting and unlocking growth opportunities across accounts. This role will also own evolving AI workstreams from a Digital Shelf perspective. In this role, you will shape how megabrands show up online, working with your direct reports & external agencies to deliver best-in class PDP hero images, carousels, ratings & reviews and AEO/SEO-optimized product descriptions, and will manage two contractor direct reports to drive digital shelf excellence forward as a growth pillar.
Requirements
- Bachelor’s degree, emphasis in business or marketing related fields, highly preferred
- 5+ years experience in eCommerce, digital marketing, market research, consumer packaged goods or related fields
- Familiarity with and advanced understanding of Digital Shelf and eCommerce fundamentals, and familiarity with digital shelf tools
- Demonstrated ability to synthesize & leverage multiple data points/insights (shopper, consumer, category, product) to create digital shelf best practices that unlock eCommerce growth
- Demonstrated ability to operate effectively in ambiguity and work with cross-functional teams
Responsibilities
- Evolve digital shelf reporting to provide a comprehensive view of how our brands and competitors show up across online channels, ensuring insights meet evolving organizational needs
- Support strategy for rollout of Digital Store framework
- Monitor & provide recommendations to improve Digital Shelf KPIs, including share of merch, share of search and content health scores
- The Digital Shelf Manager leads digital shelf excellence through syndication, product page content, onsite merch and search optimization, and delivery of digital shelf insights:
- Develop a team that produces high-performing product content (hero images, carousels, AEO/SEO-optimized product descriptions, titles) for megabrands across Must Win Occasions and new product launches.
- Lead Ratings & Reviews strategy.
- Leading digital shelf AI workstreams
- Manage two digital shelf contractors
- Ad hoc work as necessary tied to eCommerce trainings, presentations to highlight digital shelf successes, work with digital shelf partners, etc.
Benefits
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
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What This Job Offers
Job Type
Full-time
Career Level
Manager
