Manager, Digital Product Management

Charles Schwab Inc.•Westlake, TX

8d•$120,000 - $140,000

About The Position

The Manager, Digital Product Management is responsible for the Digital Outreach capability within Data-Driven Communications. This role identifies, evaluates, prioritizes, and implements innovative technologies, processes, and capabilities that improve marketing effectiveness, operational efficiency, and scalability across Schwab's digital communications ecosystem. The position serves as a strategic partner across Marketing, Marketing Technology, IT, and business stakeholders to transform manual processes into scalable, automated solutions that enable growth while enhancing the client experience. This role will own a portfolio of Digital Outreach initiatives, manage vendor partnerships, and guide concepts from ideation through proof of concept, implementation, and ongoing value realization. Key areas of focus include AI enablement, marketing workflow automation, preference management, campaign quality assurance, and emerging digital communication capabilities.

Requirements

5+ years experience in Product Management, Marketing Technology, Marketing Operations, Digital Marketing, or related disciplines
Experience leading cross-functional initiatives involving business and technology teams
Experience building business cases and defining product roadmaps
Strong stakeholder management and communication skills
Proven ability to influence without direct authority
Demonstrated experience improving operational efficiency through process or technology enhancements

Nice To Haves

Experience with Marketing Automation platforms such as Salesforce Marketing Cloud, Marketo, Adobe Experience Cloud, or similar technologies
Experience evaluating and implementing AI-enabled solutions
Experience with workflow automation and content management technologies
Familiarity with Agile product delivery methodologies
Financial services or regulated industry experience
Experience managing vendor relationships and strategic partnerships

Responsibilities

Own and evolve the Digital Outreach capability roadmap
Identify opportunities to improve marketing effectiveness through automation, AI, and process optimization
Develop business cases and value assessments for new capabilities
Establish prioritization frameworks aligned to enterprise and marketing objectives
Lead cross-functional discussions on future-state marketing capabilities
Manage a portfolio of Digital Outreach initiatives from intake through implementation
Partner with business and technology stakeholders to establish requirements and priorities
Ensure solutions deliver measurable business value and operational efficiencies
Manage capability lifecycle, adoption, and continuous improvement
Evaluate emerging technologies that improve marketing operations and client communications
Lead proof-of-concept efforts and pilot programs
Create frameworks for assessing scalability, risk, and business value
Partner with architecture, security, and governance teams to operationalize successful concepts
Build repeatable processes for transitioning innovation into production
Analyze end-to-end marketing workflows to identify inefficiencies
Design scalable solutions that reduce manual effort and improve speed-to-market
Drive standardization and governance across capabilities
Partner with operational teams to improve adoption and usability
Create playbooks and best practices supporting continuous improvement
Serve as business owner for assigned platforms and vendor relationships
Manage vendor roadmaps, feature evaluation, and investment decisions
Coordinate with internal and external partners to deliver capabilities
Monitor performance, adoption, and value realization
Act as a subject matter expert for Digital Outreach capabilities
Present strategy, progress, and recommendations to leadership audiences
Develop strong relationships across Marketing, Technology, and Enterprise partners
Contribute to capability planning, budgeting, and annual strategic initiatives