manager, digital product management - Starbucks Shop
About The Position
The manager of Starbucks Shop is responsible for the vision, strategy, growth, and performance of Starbucks's direct-to-consumer digital commerce business. This leader owns the evolution of Starbucks Shop as a strategic growth engine, delivering meaningful revenue, deepening customer relationships, and creating differentiated brand experiences that extend beyond retail stores. This role serves a rapidly growing digital business, bringing together product management, digital merchandising, marketing, customer experience, operations, analytics, and technology to create a best-in-class commerce experience. Specifically, the manager of Starbucks Shop is accountable for defining long-term strategy, driving commercial performance, prioritizing investments, and leading a cross-functional ecosystem that advances both customer and business outcomes. As a senior leader within Global Digital Commerce, this individual will influence enterprise priorities, champion customer-led innovation, and identify new opportunities to unlock growth through personalization, experimentation, partnerships, and emerging technologies. The role requires a high degree of strategic thinking, operational excellence, and leadership in a complex, matrixed environment. The successful candidate combines strong commercial acumen with deep digital commerce expertise and an ability to inspire teams around a compelling vision for the future of Starbucks Shop.
Requirements
- Minimum of 8+ years of experience in digital commerce, product management, digital business leadership, or related disciplines
- Experience owning business performance metrics, including revenue, conversion, customer acquisition, retention, and customer satisfaction
- Strong strategic thinking and commercial acumen, with the ability to connect customer experience decisions to financial outcomes
- Proficient with the application of quantitative and qualitative data analysis
- Curious, highly motivated self starter with proven experience leading large cross-functional teams and navigating conversations with senior leaders
- Experience with customer research design and experiment design and A/B testing
- Exceptional stakeholder management and executive influence skills
- Demonstrated success building and leading high-performing teams in complex, matrixed organizations
- Prior people management experience preferred
- Deep understanding of digital commerce ecosystems, including merchandising, personalization, customer journeys, payments, fulfillment, and digital marketing
- Expert at working in the agile environment (e.g., user stories, iterative development, scrum teams, sprints, personas)
- Experience leveraging data and experimentation to drive customer and business value
- Outstanding communication, storytelling, and presentation abilities
- Ability to navigate ambiguity, drive alignment, and execute effectively in a fast-paced environment
- Willingness to travel <10%
Nice To Haves
- Bachelors degree in business, marketing, computer science, or engineering; MBA preferred
Responsibilities
- Own the vision, strategy, operating plan, investment priorities, and commercial performance of Starbucks Shop.
- Lead the growth and evolution of Starbucks Shop as an integrated direct-to-consumer business and customer experience.
- Act as a senior steward of the Starbucks brand, ensuring every digital interaction reflects our standards of quality, craft, and human connection.
- Maintain a balance between commercial objectives and long-term brand equity.
- Be accountable for the commercial performance and growth of Starbucks Shop.
- Initial scope focused on U.S. operations, with responsibility to inform and enable future international expansion.
- Lead a team of direct and indirect reports across product, commerce, and customer experience disciplines.
- Influence decisions across multiple executive stakeholder groups.
- Operate with significant autonomy and decision-making authority.
- Manage strategic external vendor and platform relationships.
Benefits
- medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
- short-term and long-term disability
- paid parental leave
- family expansion reimbursement
- paid vacation from date of hire
- sick time (accrued at 1 hour for every 25 hours worked)
- eight paid holidays
- two personal days per year
- 401(k) retirement plan with employer match
- discounted company stock program (S.I.P.)
- Starbucks equity program (Bean Stock)
- incentivized emergency savings
- financial well-being tools
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
- student loan management resources
- access to other educational opportunities
- backup care
- DACA reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Manager
