Manager, Digital Merchandizing & Optimization

Timex Group•Shelton, CT

4d•$95,000 - $134,000•Hybrid

About The Position

The Manager, Digital Merchandising & Optimization is responsible for maximizing the commercial performance of brands across all global eCommerce markets. This role owns onsite merchandising, digital page production, product discovery, and conversion optimization. The Manager will translate global campaigns and commercial priorities into clear briefs and high quality Shopify experiences adapted for each market. This includes creating and launching homepages, landing pages, collection pages, campaign pages, and other onsite content across multiple brands, countries, languages, currencies, and storefronts. The role directly manages a team of three offshore resources supporting page production, merchandising execution, content updates, localization, and quality assurance. The ideal candidate is a highly capable Shopify operator who combines commercial judgment, analytical rigor, and disciplined execution.

Requirements

Bachelor’s degree in business, marketing, merchandising, eCommerce, analytics, or a related discipline, or equivalent professional experience.
Five or more years of experience in eCommerce, digital merchandising, conversion optimization, or digital production.
Advanced hands on experience with Shopify or Shopify Plus is required.
Demonstrated experience building and managing pages, collections, navigation, content, promotions, and merchandising within Shopify.
Experience working across multiple international Shopify markets, storefronts, brands, languages, or currencies.
At least two years of experience managing a team, including remote, offshore, or distributed resources.
Demonstrated experience creating page briefs and managing digital production from concept through launch.
Proven success improving digital revenue, conversion, product discovery, engagement, or campaign performance.
Experience using analytics, behavioral insight, personalization, search, and experimentation tools.
Strong understanding of localization, international eCommerce, responsive design, SEO, accessibility, and quality assurance.
Strong commercial, analytical, project management, and problem solving skills.
Excellent written communication, stakeholder management, and team leadership capabilities.
Exceptional attention to detail and ability to manage high volumes of work across concurrent markets and brands.

Nice To Haves

Experience with Shopify Markets and multi store or multi brand Shopify environments.
Working knowledge of Shopify theme structure, Liquid, metafields, metaobjects, product feeds, and third party applications.
Experience in watches, jewelry, fashion, accessories, beauty, or another brand led retail environment.
Familiarity with tools such as Google Analytics, Adobe Analytics, Contentsquare, Dynamic Yield, Optimizely, Algolia, or comparable platforms.
Experience coordinating translation and localization workflows.
Experience working within a global organization and collaborating across multiple time zones.

Responsibilities

Develop and execute digital merchandising strategies for brands across all eCommerce markets.
Translate global brand, campaign, product launch, and commercial plans into market ready digital experiences.
Manage product placement, sequencing, collections, sorting, filters, navigation, recommendations, and onsite search.
Adapt global merchandising strategies to reflect local market priorities, customer behavior, product availability, pricing, promotions, and trading calendars.
Use sales, inventory, margin, demand, and behavioral data to determine product exposure and merchandising priorities.
Maintain brand consistency while supporting the distinct positioning, customer, and commercial objectives of each brand.
Coordinate onsite execution for launches, campaigns, promotions, and peak trading periods across all markets.
Own the briefing, creation, configuration, publication, and ongoing optimization of Shopify pages across all brands and markets.
Build and maintain homepages, landing pages, campaign pages, collection pages, curated product pages, navigation elements, and other onsite content.
Translate campaign strategies into actionable briefs that define page objectives, target audiences, content hierarchy, product priorities, messaging, calls to action, assets, functionality, and measurement.
Configure Shopify themes, page templates, sections, content blocks, collections, metafields, navigation, and merchandising rules.
Coordinate localized content, imagery, links, pricing, promotions, and product selections across country and language versions.
Manage the complete page production workflow from briefing and asset collection through build, review, localization, quality assurance, approval, launch, and post launch optimization.
Maintain reusable templates and scalable production processes to improve speed, consistency, and execution quality across markets.
Ensure pages meet brand, accessibility, SEO, responsive design, and customer experience standards.
Conduct detailed pre and post launch quality assurance across devices, browsers, markets, languages, currencies, links, products, pricing, and promotional functionality.
Troubleshoot Shopify content, theme, merchandising, and page display issues, escalating technical defects when required.
Own and maintain the conversion rate optimization roadmap across brands and markets.
Identify customer friction and commercial opportunities using web analytics, behavioral data, customer feedback, and competitive research.
Develop hypotheses and manage A/B and multivariate tests from prioritization and requirements through launch, analysis, and implementation.
Partner with Product, UX, and Technology teams to improve navigation, search, product detail pages, landing pages, cart, checkout, and other conversion critical experiences.
Evaluate differences in customer behavior and conversion performance across markets, devices, channels, and brands.
Translate testing results and customer insights into scalable improvements and clear business recommendations.
Establish repeatable experimentation, documentation, and knowledge sharing practices.
Directly manage, coach, and develop a team of three offshore resources.
Assign and prioritize Shopify page builds, localization updates, merchandising activities, content changes, testing support, and quality assurance work.
Establish clear briefs, service levels, workflows, documentation, and quality standards.
Manage workloads and handoffs effectively across time zones.
Conduct regular team meetings, performance reviews, capacity planning, and individual coaching.
Monitor output for accuracy, timeliness, productivity, and adherence to brand and customer experience standards.
Build team capability through Shopify training, process documentation, feedback, and development plans.
Maintain clear escalation paths for missed deadlines, quality issues, technical blockers, and market specific risks.
Track and analyze KPIs including revenue, conversion rate, average order value, units per transaction, product engagement, search performance, add to cart rate, bounce rate, exit rate, and profitability.
Evaluate performance by brand, market, page, category, product, customer segment, device, and traffic source.
Build and maintain dashboards, reports, and performance recaps that identify trends, risks, and opportunities.
Measure the incremental impact of merchandising decisions, page launches, localized experiences, product enhancements, and optimization initiatives.
Monitor page performance following launches and recommend improvements based on commercial results and customer behavior.
Present actionable findings and recommendations to senior leadership and cross functional partners.
Partner with eCommerce, Brand, Marketing, Creative, Merchandising, Planning, Product, UX, Analytics, Technology, and local market teams.
Coordinate the assets, translations, product selections, promotional details, and approvals required for global page launches.
Maintain clear production calendars, ownership, dependencies, and launch readiness reporting.
Balance global consistency with legitimate local market requirements.
Manage competing priorities while maintaining focus on commercial impact, execution quality, and customer experience.
Communicate timelines, risks, dependencies, and performance clearly to stakeholders.