Manager, Digital Marketing, Burger King, US&C

Restaurant Brands International•Miami, FL

25d•Onsite

About The Position

Restaurant Brands International Inc. (RBI) is a global leader in the quick-service restaurant industry, owning iconic brands like Burger King, Tim Hortons, Popeyes, and Firehouse Subs. RBI is committed to growth through leveraging brand values, employee and franchisee relationships, and community support. Burger King, known for the Whopper, is undergoing a brand transformation with digital at its core, focusing on seamless guest experiences through the BK App, Royal Perks, and innovative partnerships. The Manager, Digital Activation & Partnerships will be instrumental in developing and executing digital marketing strategies to drive guest engagement, digital ordering, and brand loyalty. This role involves leading high-impact digital campaigns, partnerships, and merchandise activations, identifying new opportunities, optimizing digital performance, and collaborating across teams to achieve marketing and business objectives.

Requirements

5+ years in digital marketing, partnerships, or brand activation roles, ideally in QSR, retail, or consumer brands.
Bachelor’s degree in marketing, business, or related field.
Experience managing external partners or vendors, including performance reporting and opportunity identification.
Strong project management skills, with attention to detail and effective delegation to meet key milestones.
Track record of executing multi-channel digital campaigns from strategy through launch.
Comfort pitching new ideas internally and externally, with strong storytelling and deck-building skills.
Familiarity with loyalty programs and guest lifecycle marketing (e.g., acquisition, frequency, retention).
Highly organized project manager who can juggle multiple workstreams and cross-functional stakeholders.
Action-oriented, leading with a sense of urgency and a commitment to excellence in an environment that demands flexibility, agility, and ambiguity.
A self-starter who takes full ownership of their projects, driving them forward with energy and accountability from strategy through execution.
Strong interpersonal skills and teamwork; effective at leading cross-functional team members towards a common goal.

Responsibilities

Lead the strategy and end-to-end execution of digital campaign initiatives, ensuring timely, on-brand, and on-target delivery.
Manage existing digital partnerships, monitor and report on performance, and identify new opportunities to attract new guests or increase frequency among existing guests.
Oversee landing page support for key brand initiatives, including briefing requirements, reviewing builds, and ensuring a seamless guest experience.
Own the swag strategy for Burger King, recommending products and activation moments, and managing execution from concept through fulfillment.
Propose and develop pitches for new digital partnerships focused on acquiring new guests, appealing to a younger demographic, and adding value for Royal Perks members.
Collaborate closely with cross-functional teams (Brand, CRM, social, Digital Product, Legal, PR) to execute campaigns and partnerships, ensuring a best-in-class customer experience.