Manager, Digital Marketing

HighLevel • Dallas, TX

153d • Hybrid

About The Position

We’re looking for a Manager, Digital Marketing to lead our Digital Marketing team and drive impactful, scalable programs that fuel growth. You are a people-first leader who balances strategic vision with operational excellence. With proven experience managing teams, you know how to set direction, coach talent, and deliver measurable outcomes.

You are highly collaborative, data-driven, and skilled at aligning marketing programs with business goals. You thrive in a fast-paced, high-growth environment and bring both the strategic mindset to plan and the leadership skills to inspire execution

Requirements

• 8–10+ years of experience in digital marketing, with at least 4+ years in a people management role.
• Demonstrated success leading digital marketing teams in high-growth environments.
• Proven track record of designing and executing strategies that drive measurable business outcomes.
• Strong expertise in paid digital channels, SEO/SEM, social, and marketing automation.
• Experience managing budgets, marketing operations, and cross-functional initiatives.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

Responsibilities

• Lead, mentor, and grow the Digital Marketing team, ensuring alignment to business priorities, clarity of goals, and professional development.
• Foster a high-performance culture built on accountability, collaboration, and innovation.
• Drive digital marketing programs that directly fuel business growth through: Recruiting and activating new affiliates in the affiliate program. Launching campaigns that generate trials of the platform. Executing ticket sales and promotional marketing for events and ongoing campaigns.
• Own the cadence and execution of promotional campaigns, ensuring the right customers receive the right message at the right time.
• Build and optimize customer lifecycle touchpoints, from lead capture to trial conversion to product adoption.
• Establish and monitor KPIs such as trial conversion and adoption metrics.
• Translate performance data into actionable insights, driving continuous optimization across channels.
• Provide regular reporting and executive-level insights that connect marketing performance to business outcomes.
• Partner with Product Marketing, RevOps, Customer Success, and Affiliate Management to ensure alignment on acquisition, retention, and revenue goals.
• Serve as the key POC the Digital Marketing team.

Benefits

• Collaborative Culture: Be part of a team that values creativity, innovation, and teamwork.
• Impactful Work: Shape the future of marketing for thousands of agencies worldwide.
• Career Growth: Opportunities to learn, grow, and advance in a dynamic, fast-growing company.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees