Manager, Digital Marketing

United Way of the Midlands•Omaha, NE

17d•Onsite

About The Position

The Manager, Digital Marketing is a creative and driven staff member who works with the Marketing leadership team in developing and executing United Way of the Midlands’ (UWM) digital marketing strategy. Utilizing website, email, social media, digital advertising and analytics, this role drives brand awareness, donor engagement and community impact through compelling digital storytelling and innovative marketing campaigns. The position also leads United Way's digital fundraising strategy by optimizing online giving experiences, increasing digital conversion and collaborating across Marketing, Donor Engagement and Finance teams to maximize online revenue and donor engagement.

Requirements

Proven experience managing and optimizing digital campaigns across website, email, and social media channels
Demonstrated success improving online engagement, conversion and digital fundraising performance
Proficient in MS Office products, Adobe design products, and other relevant computer applications
Hands-on experience with WordPress Content Management systems, Google Analytics4, Google Tag Manager, SEO
Knowledge of camera and video equipment for producing content across channels
Ability to work as part of an interdisciplinary team in a fast-paced environment
Strong organizational, interpersonal, and communication skills (written and verbal)
Excellent time management and attention to detail
Bachelor’s degree in marketing, digital marketing, business, advertising or related field
Minimum 5 years of marketing experience

Responsibilities

Leads digital fundraising campaigns and online giving initiatives, and achieves departmental goals for online giving, plus email, web and social engagement
Creates digital marketing assets (photo, video, graphics) and generates accompanying text to be used across a variety of platforms
Oversees the strategy and execution of social media engagement and audience growth
Manages email marketing campaigns to maximize performance, donor engagement and online fundraising conversion
Performs website updates and enhancements for a better user experience and journey
Monitors and improves SEO for organic and paid search capabilities
Ensures projects are completed on time with exceptional quality
Works with the Marketing & Communications team to ensure brand continuity in tone and appearance
Supports the UWM team at special events with photography/videography and other duties as needed
Some evening and weekend work required
Other duties as assigned
Optimizes online donation experiences, including donation pages, campaign landing pages and donor journeys to improve conversion and retention
Manages production and tracking of organic and paid content across all digital media platforms
In collaboration with Director, Marketing Services, plans, implements, and optimizes paid digital campaigns across platforms (Google Ads, Facebook/Instagram Ads, LinkedIn, and programmatic placements)
Collaborates across departments to ensure seamless online gift processing, reporting and donor experience
Owns strategy and execution for UWM’s website, ensuring a user-centered design and seamless UX/UI
Collaborates with internal stakeholders and external developers to improve navigation, accessibility, online giving user experience and conversion optimization
Creates and manages landing pages for major campaigns and initiatives, including online giving, donor engagement tools, event registration and volunteer sign-ups
Defines and monitors KPIs for digital channels, campaigns, and content, using analytics to inform ongoing optimization and online fundraising performance
Produces regular reports on website traffic, conversion rates, email engagement, social media performance, and paid ad effectiveness