Manager, Digital Marketing Growth - Medical

Henry Schein

9d•$110,692 - $152,202

About The Position

This position is responsible for developing campaign strategy and utilize digital marketing skills to lead full-funnel campaigns and initiatives. This will include planning, executing, managing, and optimizing digital end-to-end go-to-market strategies that drive revenue growth from our customer base. This person will partner closely with internal and external team members including product category managers, channel managers, analytics, sales, suppliers, agencies, contractors and more to forecast, develop, launch, and track growth marketing initiatives. The ideal candidate will possess advanced experience in digital marketing, a test-and-learn mindset, and a strong drive toward results.

Requirements

Proven experience with running digital growth marketing initiatives with a track record of success
An understanding of how to leverage content, promotions, and special offers to drive response
Skilled in a variety of marketing activities and channels, including social media, display advertising, content marketing, email marketing, SEO, PPC, landing page design, etc.
Experience with search technologies and platforms
A strong understanding of SEO strategies and the business models of search platforms (Google, Bing, YouTube, etc.)
Excellent verbal and written communication skills
Highly organized with exceptional project management skill
Strong management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performance
Outstanding verbal and written communication skills and ability to resolve disputes effectively
Excellent presentation and public speaking skills
Excellent independent decision making, analysis and problem solving skills
Understand and act on financial information that contributes to business profitability
Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
Lead team(s) to achieve company goals in creative and effective ways
Excellent planning and organizational skills and techniques
Communicate effectively with senior management
Good negotiating skills and ability to effectively manage outsourced relationships
Ability to influence, build relationships, understand organizational complexities and manage conflict
Broad professional and managerial skills with a good understanding of industry practices and company policies and procedures
Ability to lead virtual teams
Typically 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience
1 or more years of management experience

Nice To Haves

Typically a Bachelor's Degree or global equivalent in related discipline.
Master's degree or global equivalent a plus.

Responsibilities

Architect, develop and direct high-impact go-to-market strategies that drive incremental revenue
Generate strategic insights from a variety of sources, including industry data and trends, new product introductions, special offers, customers, key opinion leaders and more to develop top-, mid-, and bottom-funnel content that engages our audience and drives conversions
Partner closely with copywriters and designers to iterate on ads and optimize media to drive micro- and macro-conversions in a variety of channels and calls-to-action, including engagement, opens, clicks, ecommerce transactions and form fills
Communicate campaign vision to and lead the buy-in from key internal stakeholders including product category managers, channel managers, and marketing leadership as well as external stakeholders such as suppliers, key opinion leaders, and industry associations
Provide actionable SEO direction to the content team to execute on, including landing pages, product pages, educational resource centers, YouTube videos, etc.
Collaborate with partners to optimize all growth strategy components, including but not limited to digital, email, social, display, content, video, organic SEO, PPC, etc.
Drive all campaigns with a test-and-learn approach to continually instruct and augment the performance of all campaigns
Deliver timely, relevant, and straightforward reporting on campaigns and proactively provide recommendations for adjustments to improve performance of in-flight campaigns as well as future campaigns
Lead and manage a team of marketing professionals to execute marketing strategy and initiatives.
Oversee the work of direct reports and continually develop team members.