Digital Marketing & Growth Manager

The Bianchi Law Group•Parsippany, NJ

10d•$60,000 - $90,000

About The Position

Bianchi Law Group is seeking a highly capable Digital Marketing & Growth Manager to lead the firm’s strategic marketing initiatives, performance campaigns, brand development, and technology-driven growth. This role is both strategic and execution-focused. The Digital Marketing & Growth Manager will collaborate directly with the firm’s partners to help define and execute the brand's vision, expand market authority, and drive measurable growth in client acquisition and referral relationships. This is not a passive reporting role. This is a high-accountability position responsible for aligning marketing systems with revenue goals while leveraging advanced technology and AI tools to maximize efficiency and impact.

Requirements

At least 5 years of experience in digital marketing or growth roles
Proven experience managing Google Ads and Meta Ads
Strong working knowledge of SEO and WordPress
Experience presenting analytics to leadership
Comfort with CRM and automation systems
Strong written and verbal communication skills
High proficiency with AI tools and marketing technology

Nice To Haves

Experience in legal or regulated industries
Experience with intake or call tracking systems
Video production and editing experience
Experience integrating marketing automation tools

Responsibilities

Manage and optimize Google Ads (Search, Display, YouTube, Retargeting)
Manage and optimize Meta Ads (Facebook & Instagram)
Develop strategic creative concepts for video and graphic campaigns
Monitor and improve cost-per-lead and cost-per-retained-case
Conduct ongoing A/B testing of messaging and creative
Refine targeting based on intake and conversion data
Oversee ongoing management and improvement of the WordPress website
Develop and execute SEO strategy
Monitor keyword rankings and competitor positioning
Improve organic blog content and authority-building assets
Optimize landing pages for conversion performance
Implement technical improvements in collaboration with developers
Manage and update Google Business Profile
Publish regular updates, posts, services, and event highlights
Add and maintain locations, photographs, and service descriptions
Monitor reviews and support reputation strategy
Improve local search visibility and map ranking
Develop strategic content plans for: Firm-level thought leadership, Attorney branding, Referral source engagement
Capture and produce video at: Speaking engagements, Keynotes, CLE panels, In-person events
Edit and distribute video content for social, ads, and website
Leverage AI tools for script development, editing, research, and production
Master and optimize existing tools (CRM, automation, analytics)
Integrate platforms using automation tools (e.g., Zapier)
Use AI tools to accelerate content creation and campaign development
Stay current with emerging marketing and AI technologies
Implement workflow efficiencies that reduce manual effort and increase output
Continuously test new tools and strategies to outperform competitors
Develop monthly marketing dashboards for executive review
Report on: Lead volume, Cost per lead, Cost per retained case, Channel ROI, Keyword and competitor performance
Analyze intake-to-retention conversion trends
Present recommendations for optimization and scaling
Identify underperforming channels and redirect investment strategically
Manage relationships with external vendors (SEO, web, media, creative)
Evaluate vendor performance and ROI
Ensure alignment with firm goals and compliance standards
Oversee budgets and marketing spend allocation
Develop campaigns targeting attorney referral sources
Support amplification of speaking engagements and media appearances
Strengthen firm visibility within legal and professional networks
Build systems to nurture referral relationships