Digital Growth & Performance Marketing Manager

Renewal by Andersen • New York, NY

1d • $135,000 - $150,000 • Onsite

About The Position

Drawing on the Andersen tradition of over 100 years of quality, innovation and craftsmanship, Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience for homeowners. Our process begins with a free in-home consultation. We then custom-make beautiful, energy-efficient composite windows and professionally install them for optimal performance.

We are seeking a dynamic digital marketing leader to accelerate brand growth across digital channels through strategic storytelling and data-driven decision making. This role, based out of the Company’s NYC headquarters, is responsible for building a high-performance marketing ecosystem that blends creativity with analytics, translating customer insights into refined campaigns and compelling product positioning. The ideal candidate will ensure all digital touchpoints deliver consistent, measurable outcomes at scale while driving innovation and achieving impactful results in a fast-paced environment.

Requirements

• 6+ years in digital marketing, with at least 3 years in a relevant agency environment, required.
• Bachelor’s degree in marketing, Communications, or a related field.
• Deep hands-on experience in Meta paid social
• Proven track record improving conversion rates through A/B testing
• Strong CRM and database marketing experience
• Advanced analytical capability (GA4, ad platforms, dashboards)
• Experience in DTC or lead generation business models

Responsibilities

• Lead strategy and execution across Meta and other paid platforms
• Optimize campaigns toward cost per appointment and revenue
• Scale winning campaigns and test new growth channels
• Own full-funnel performance from click to booked appointment
• Lead A/B testing across landing pages, creative, offers, and messaging
• Improve conversion rates through structured experimentation
• Develop segmentation and nurture strategies
• Optimize remarketing and reactivation campaigns
• Improve database monetization and lifecycle performance
• Translate campaign performance into actionable growth insights
• Build dashboards and track KPIs across the funnel
• Use data to influence budget allocation and strategy
• Test new creative formats, AI tools, and automation workflows
• Identify scalable growth levers in a competitive DTC category

Benefits

• Full insurance package, including medical, dental, vision, and life insurance.
• 401(K) with company match percentage.
• Student loan repayment program and student tuition reimbursement program.
• Employee perks discount program.
• PTO, paid holidays, and floating holidays!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager