Manager, Digital Marketing Analytics

CMI Media Group • Parsippany, NJ

3d • $70,000 - $140,000

About The Position

Unlock the Power of Data, Drive Healthcare Marketing Success: Manager, Digital Marketing Analytics
Do you have a passion for turning data into actionable insights that drive real-world results? CMI Media Group, a leading healthcare marketing agency, is seeking a strategic and results-oriented Manager, Digital Marketing Analytics to lead our team in delivering data-driven solutions that optimize campaign performance and elevate client success.
In this role, you will:
Be the Architect of Measurement: Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns.
Lead with Data-Driven Insights: Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning.
Champion Client Success: Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear, concise communication to drive campaign optimization and exceed client expectations.
Drive Operational Excellence: Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department.
Be a Problem Solver: Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate effectively with internal and external partners to ensure seamless campaign measurement and analysis.
Why CMI Media Group?
At CMI Media Group, we're not just analyzing data – we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:
Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.
All for Good.
CMI Media Group was built on inclusion and diversity. It’s in our DNA and Core Values. Challenging the norm is where we started and it’s what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than “all.” We believe in “all for good.”
Ready to shape the future of healthcare data? Apply today and join our mission to improve patient lives through the power of data!

Requirements

• 3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
• 1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
• Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.

Nice To Haves

• Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Responsibilities

• Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns.
• Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning.
• Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear, concise communication to drive campaign optimization and exceed client expectations.
• Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department.
• Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate effectively with internal and external partners to ensure seamless campaign measurement and analysis.

Benefits

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed