Manager, Digital Integration

The Walt Disney Company•Glendale, CA

1d•Onsite

About The Position

Are you passionate about social media storytelling with a strong focus on performance, relevance and ROI? This may be the role for you! As an integral part of the Digital Integration team within Disney Experiences, the Manager, Digital Integration serves as a strategic and executional leader responsible for managing core social platforms and guiding a team of social media strategists. In this role you will play a key role in shaping the storytelling and content strategy on @DisneyParks social channels including platform management and cross-functional partnership, supporting enterprise priorities through thoughtful planning, publishing, optimization, and reporting.

Requirements

6+ years professional experience in social media, digital marketing, or content strategy
Demonstrated experience managing social media platforms in a fast-paced, high-visibility environment
Prior people management or team lead experience
Strong writing, communication, and presentation skills
Experience using social analytics and publishing tools (e.g., Sprinklr) to measure performance, extract insights, and inform strategic decision-making
Strong organizational skills with exceptional attention to detail
Knowledgeable about current social media trends and best practices, with a focus on performance and ROI

Nice To Haves

Strategic thinker with a passion for storytelling, culture, and audience engagement
Proactive self-starter with the ability to manage multiple projects and priorities simultaneously
Collaborative partner comfortable working in a fast-paced environment
Optimistic, service-oriented mindset with a strong sense of ownership
Appreciation for and understanding of Disney brands and the Disney Experiences portfolio
Comfortable working outside of standard business hours as needed to support publishing and priority moments

Responsibilities

Oversee day-to-day strategy and execution for @DisneyParks social media platforms, including but not limited to Facebook, Instagram, TikTok, X, Threads and YouTube.
Translate business goals, campaigns, and editorial priorities into social-forward content that drives fan engagement, relevancy, and expands into new and emerging audiences.
Partner closely with key stakeholders within Disney Experiences including Public Relations, Public Affairs, and Marketing teams to ensure social content reflects broader segment priorities, ingratiated communication plans, and maintains brand consistency.
Guide content optimization for each platform, including copywriting support, tone-of-voice alignment, and SEO best practices.
Partner with Synergy, Franchise, and Marketing teams to plan and execute social media amplification strategies that extend the reach and impact of key campaigns, initiatives, and stories.
Proactively share platform best practices, cultural trends, audience sentiment and performance insights keeping teams informed of the evolving digital landscape and opportunistic content.
Build, maintain, and evolve regular performance reporting frameworks, dashboards, and presentations that clearly translate data into actionable insights, recommendations that influence content strategies to partners and executive leadership.
Support a dynamic team as they manage day-to-day publishing, community engagement, reporting, and project execution.
Foster a collaborative, optimistic, and accountability-driven team environment.
Provide after-hours or weekend support when needed for priority events, campaigns, publishing moments.