Vans: Manager, Digital Insights

VF Corporation•Costa Mesa, CA

2d•$95,040 - $118,800•Hybrid

About The Position

The Manager, Digital Insights leads the strategy, development, and activation of digital analytics and insights across the eCommerce business. This role owns the end-to-end insights ecosystem -translating data into clear, actionable direction that drives performance across the full customer funnel. Reporting directly to the Head of eCommerce for the AMER Region, this leader serves as a thought partner to the broader eCommerce team. This role translates reporting to proactively shape strategy, identify growth opportunities, and influence decision-making. The Manager builds scalable analytics capabilities, advances forecasting accuracy, and champions a data-driven culture that improves conversion, engagement, and long-term business outcomes. This is a hybrid role, working 3 days/week in our Costa Mesa, CA headquarters.

Requirements

Advanced analytics expertise: Deep experience in digital analytics tools (e.g., GA4, Power BI) and full-funnel performance measurement.
Strategic thinking & business acumen: Ability to connect data to broader business strategy and influence outcomes.
Insight generation & storytelling: Exceptional ability to translate complex data into clear, compelling narratives and actions.
Forecasting & modeling capability: Strong understanding of forecasting methodologies and performance planning.
Ecommerce & customer journey expertise: Deep knowledge of digital funnels, conversion drivers, and customer behavior.
Cross-functional leadership: Proven ability to influence without authority across diverse teams and senior stakeholders.
Technical fluency: Familiarity with analytics ecosystems, data integration, tagging, and emerging tools.
Problem solving & curiosity: Strong analytical mindset with a proactive approach to identifying opportunities and solving complex problems.
Execution excellence: Ability to balance strategic leadership with hands-on execution in a fast-paced environment.
5-7+ years of experience and professional achievements.

Nice To Haves

Formal education in a related field is great to have.

Responsibilities

Define and lead the digital analytics roadmap, evolving tools, capabilities, and frameworks to support business growth.
Oversee analysis across acquisition, engagement, conversion, retention, and revenue to identify key drivers of performance.
Deliver clear recommendations that inform eCommerce strategy, site experience, marketing effectiveness, and merchandising decisions.
Lead weekly, monthly, and seasonal business readouts with a strong POV on performance, drivers, and next actions.
Own digital forecasting frameworks, track forecast accuracy, and improve predictability through data-driven modeling.
Analyze customer behavior, site journeys, and campaign performance to uncover opportunities to improve conversion, AOV, and retention.
Partner with Marketing, Merchandising, Product, and Planning to embed insights into roadmaps and business decisions.
Measure and inform CRO, personalization, and testing programs to maximize ROI and customer experience.
Oversee dashboard development, automation, and KPI frameworks to enable fast, accurate decision-making.
Elevate analytics adoption, best practices, and literacy across the organization, driving more informed decision-making at all levels.