Vans: Manager, Digital Content & Experience

Vans•Costa Mesa, CA

12h

About The Position

The Digital Content & Experience Manager is responsible for leading on‑site content and experience strategy across weekly, seasonal, and launch‑driven moments. This role owns how brand storytelling, campaigns, and product narratives come to life across the ecommerce journey - balancing inspiration with performance. This position is accountable for planning, execution, optimization, and measurement of on‑site experiences across homepage, navigation, and PDPs, using data and consumer insights to improve discovery, engagement, and conversion. The role partners closely with Brand Marketing, Merchandising, UX, Analytics, and Technology to deliver cohesive, consumer‑first digital experiences. This role balances strategic planning, hands‑on execution, and performance optimization, with a strong emphasis on ownership, cross‑functional alignment, and continuous improvement.

Requirements

6-8 years of experience and professional achievements
Strong understanding of ecommerce platforms, CMS/DAM tools, and digital merchandising principles
Experience defining on‑site journeys, content placement, and experience intent (in partnership with UX/design teams)
Data‑driven mindset with proven ability to improve engagement and conversion metrics
Experience with A/B testing, experimentation, and personalization frameworks
Familiarity with analytics and behavioral tools and translating insights into action
Proven ability to manage complex workflows and influence cross‑functional stakeholders
Strong communication skills with the ability to articulate strategy, insights, and priorities clearly
Highly organized, proactive, and comfortable owning initiatives end‑to‑end

Nice To Haves

Formal education in a related field is great to have

Responsibilities

Own weekly, seasonal, and quarterly on‑site content and experience strategy aligned to brand priorities, merchandising strategies, and business goals
Define and evolve end‑to‑end consumer journeys across campaigns, category flows, and PDPs, ensuring clarity of intent, storytelling, and conversion paths
Develop and maintain a seasonal content and experience calendar supporting key launches, campaigns, and storytelling moments
Translate campaign and merchandising priorities into clear on‑site experience frameworks that guide execution across teams
Identify opportunities to improve discovery, storytelling, and customer experience through data, competitive insights, and behavioral trends
Manage end‑to‑end content and experience workflows, ensuring timely delivery, quality execution, and clear ownership
Lead planning and execution for product launches and key moments across homepage, navigation, PDPs, and supporting experiences
Partner with UX and Creative teams to ensure content placement, layout intent, and storytelling align to experience goals and design standards
Provide clear feedback and alignment on deliverables to maintain consistency with brand, experience, and performance expectations
Own ongoing content and experience performance tracking, including weekly business reviews, product drops, and launch recaps
Monitor and evaluate engagement KPIs such as: Bounce rate, Engagement / CTR, Scroll depth, Pages per session, Time on site
Conduct deep‑dive analysis to identify insights, opportunities, and optimization priorities
Lead A/B testing, experimentation, and personalization efforts in partnership with Analytics and Technology
Translate performance data into actionable recommendations that inform future planning and experience evolution
Serve as a key partner to Brand Marketing, Merchandising, UX, Analytics, and Technology teams to deliver seamless, consumer‑centric experiences
Facilitate alignment through recurring meetings, planning sessions, and working forums
Ensure clear handoffs and shared accountability across teams from planning through execution and measurement
Incorporate competitive and industry benchmarking to maintain best‑in‑class digital experiences
Act as the primary owner for on‑site content and experience execution, accountable from strategy through performance outcomes
Contribute to quarterly and seasonal planning, helping shape the roadmap for digital experience improvements
Champion experimentation, learning, and a test‑and‑learn mindset across content and experience initiatives
Lead with clarity and intent, ensuring teams understand both the what and the why behind experience decisions