Manager, Digital & Email Marketing

ZERO Prostate Cancer • Alexandria, VA

13d • Remote

About The Position

ZERO Prostate Cancer is seeking a strategic and data-driven Manager, Digital & Email Marketing to lead the planning, execution, and optimization of our email marketing program. This role will also support our website and collaboration with our agency partners on broader digital marketing initiatives. This role is essential in building meaningful relationships with constituents, driving fundraising and event participation, and elevating awareness of ZERO’s mission and programs. The ideal candidate is a skilled communicator and project manager with hands-on experience in segmentation, A/B testing, automation, digital marketing and performance tracking. You’ll partner cross-functionally with development, programs, communications, and digital teams to craft compelling campaigns that inspire action, tell impactful stories, and deliver results.

Requirements

• 4+ years of experience in email marketing, preferably in a nonprofit, cause-based, or healthcare-related environment.
• Proven ability to manage high-volume, high-impact email campaigns with multiple stakeholders.
• Hand-on experience with CRM and email marketing platforms, particularly Blackbaud solutions Luminate Online and Raiser’s Edge NXT preferred (Salesforce or similar tools a plus).
• Strong understanding of segmentation, automation, A/B testing, and analytics.
• Experience with website content management systems (CMS), digital advertising platforms (Google Ads, Meta, LinkedIn), and working with or overseeing external agency partners.
• Ability to develop and execute integrated multi-channel campaigns that combine email, digital advertising, social media, and web initiatives.
• Exceptional writing, editing, and proofreading skills, with a keen eye for clarity, storytelling, and action-oriented messaging.
• Highly organized, detail-oriented, and able to manage multiple projects and deadlines.
• Analytical and data-driven, able to interpret performance metrics and translate insights into actionable strategies.
• Collaborative spirit with excellent interpersonal skills and a passion for mission-driven work.

Nice To Haves

• Comfort with basic HTML and responsive email design principles is a plus.

Responsibilities

• Develop and manage ZERO’s organization-wide email and digital marketing calendar, ensuring alignment with strategic goals across fundraising, events, programs, advocacy, and awareness campaigns.
• Build and execute email and digital marketing campaigns from end to end, including content planning, segmentation, A/B testing, automation, deployment, and performance reporting.
• Collaborate with teams across the organization to translate their goals into engaging email campaigns with clear calls to action.
• Partner with the Development team to support revenue-generating initiatives, including Peer-to-Peer campaigns, Giving Days, Endurance Events, and Annual Appeals.
• Support the Run/Walk, Peaks, Fundraise You Own Way and Endurance events teams with email series that drive registration, engagement, fundraising, and retention.
• Support broader digital marketing efforts, including website updates, paid digital campaigns, SEO, and analytics in partnership with agency partners and internal teams.
• Manage and grow email segmentation and personalization strategies to improve open and click-through rates, user journeys, and conversions.
• Continuously optimize subject lines, copy, design, and send times using A/B and multivariate testing.
• Monitor deliverability, maintain list health, and enforce best practices for CAN-SPAM compliance and privacy regulations.
• Track, analyze, and report on campaign performance, uncovering insights and recommending improvements.
• Work with marketing, communications and creative teams to ensure consistency in voice, visuals, and branding across email communications.
• Stay current with email and digital marketing trends, tools, and nonprofit best practices.

Benefits

• Flexible (Unlimited) PTO, upon completion of probationary period
• 403(b) retirement plan matching
• Employer paid benefits include: Medical, Dental, Vision, Short-Term Disability, & Long-Term Disability insurance
• FSA/HSA

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed