B2B Email and Digital Marketing Manager
About The Position
Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic disease in one billion people. Virta is building a world-class demand generation engine, and we’re looking for a Marketing Manager who thrives at the intersection of strategy, execution, and performance. This person will own the execution and optimization of our digital, email, and ABM programs. You’ll be a critical member of the demand gen team—helping accelerate pipeline, deepen engagement, and fuel the performance marketing engine with data-driven insights. This person will bring experience from multiple industries and B2B, B2C, and even B2B2C environments to the table. This position is ideal for a technical, analytical marketer who can operate end-to-end: from building and launching campaigns to analyzing performance and recommending optimizations. If you’re energized by building campaigns, quick iteration, and measurable outcomes, this is the role for you.
Requirements
- 4-7 years of experience in execution-focused demand generation or performance marketing roles
- Hands-on experience with major martech platforms (e.g., HubSpot/Marketo, Salesforce, ABM tools, email automation platforms, analytics tools)
- Strong analytical and technical skills—you’re comfortable pulling data, building dashboards, and diagnosing funnel performance.
- Demonstrated ability to build and launch campaigns quickly while maintaining quality and strategic intent.
- Experience developing nurture programs, managing digital channels, and executing ABM tactics.
- Ability to balance scrappiness with operational rigor; you know when to iterate fast and when to slow down and design for scale.
- Bachelor of Science/Bachelor of Arts preferred
Responsibilities
- Manage and execute digital, email, and ABM strategies across platforms; optimize for engagement, conversion, and lead generation.
- Own the day-to-day management of email workflows, including segmentation, personalization, deliverability monitoring, and ongoing A/B testing.
- Build and maintain targeted audience lists for digital, outbound, and ABM campaigns, partnering with Commercial Ops to ensure data accuracy and proper tracking.
- Build and refine nurture journeys—across channels, segments, and lifecycle stages—in close partnership with demand gen team members.
- Track and analyze campaign results, create insights dashboards, and provide data-driven recommendations to improve ROI and efficiency.
- Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
