Email Marketing Manager

TEKsystems•Pittsburgh, PA

6d•$30 - $40•Onsite

About The Position

This position is primarily responsible for developing and implementing a variety of marketing strategies to support the Company’s executive leadership, corporate messaging and line of business initiatives with a focus on marketing programs and channels. Will manage brand alignment in all marketing efforts and serve as project manager on projects as assigned. • Build, test, deploy email campaigns o Manages email contractor to assist with this • Email test & learn roadmap: SL tests, creative tests, CTA tests, etc • Partners with Marketing Planning on campaign brief development for email campaigns • Applies UTM parameters to all campaigns to enable clean tracking • Provides insights and recommendations to improve email engagement metrics • Email front end reporting: opens, clicks, unsubscribes, bounces, etc • Own Adobe Campaign Classic: be the expert on functionality and capabilities • Create and execute email enhancements roadmap o Adding add-to-cart and checkout data from website into front end reporting o Enhance email personalization capabilities o Unlock the ability to email prospects • Consolidates rogue email marketing campaigns across the organization into Adobe • Ensures CANSPAM compliance • Stays up to date on email marketing trends

Requirements

Email marketing
Email campaign
Marketing management
adobe campaign
Digital marketing
Marketing strategy
Project management

Responsibilities

Build, test, deploy email campaigns
Email test & learn roadmap: SL tests, creative tests, CTA tests, etc
Partners with Marketing Planning on campaign brief development for email campaigns
Applies UTM parameters to all campaigns to enable clean tracking
Provides insights and recommendations to improve email engagement metrics
Email front end reporting: opens, clicks, unsubscribes, bounces, etc
Own Adobe Campaign Classic: be the expert on functionality and capabilities
Create and execute email enhancements roadmap
Consolidates rogue email marketing campaigns across the organization into Adobe
Ensures CANSPAM compliance
Stays up to date on email marketing trends
Play a leadership role in building, aligning and executing marketing campaigns and tactics for designated lines of business and/or assigned projects.
Executes more complex marketing projects and activities that may include working directly with internal sales teams, data teams, digital teams and/or corporate communications group.
Assert an expert role in the preparation and execution of marketing initiatives, acting as a resource for colleagues and business partners on best practices and implementation details.
Seek out opportunities to apply new and innovative approaches to reaching audiences as part of active participation in the marketing process and implementation of tactical plans.
Develop and sustain metrics for monitoring continuous improvement of all marketing programs.
Manage budgets for assigned projects and captures and records all required project approvals.
Adheres to all internal and external deadlines while also ensuring alignment with appropriate lines of business.
Maintain awareness of industry trends and develops clear understanding of brand guidelines and style.
Serves as a marketing department representative on designated project management teams.
Performs other related duties and projects as assigned.
All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation’s risk management program.
Compliance with regulatory laws and company procedures is a required component of all position descriptions.