Superior Group of Companies, Inc.-posted about 17 hours ago
Full-time • Manager
Hybrid • Coppell, TX

We’re looking for a DTC Digital Advertising & Email Marketing Manager to play a key role in accelerating the growth of our Direct-to-Consumer (DTC) channel. This role sits at the intersection of paid media, lifecycle marketing, and ecommerce performance, with a strong focus on customer acquisition, retention, and lifetime value. The ideal candidate is highly hands-on, data-driven, and comfortable partnering with agencies while owning results. You’ll work closely with paid media, brand, creative, and ecommerce partners to ensure our digital investments are driving measurable growth.

  • Partner with a paid media agency to manage and optimize campaigns across search, social, display, and remarketing channels.
  • Collaborate with the Integrated Marketing team to ensure consistent brand storytelling across email, paid media, and on-site experiences.
  • Work with internal creative and design teams to deliver cohesive, conversion-focused creative.
  • Monitor campaign and website performance, analyze results, and provide actionable insights to improve ROI.
  • Own the email marketing strategy on the Klaviyo platform, including lifecycle automation and campaign execution.
  • Develop and optimize automated email flows (welcome, abandoned cart, post-purchase, win-back).
  • Analyze email performance (open rates, CTR, conversion, revenue contribution) and continuously optimize.
  • Partner with paid media teams to build highly targeted segments and personalized messaging based on customer behavior.
  • Develop and manage a customer loyalty strategy to maximize lifetime value.
  • Stay current on digital marketing trends, tools, and best practices to drive innovation.
  • Entrepreneurial, self-directed mindset with a strong bias for execution.
  • Experience managing and partnering with a paid media agency (Google Ads, social platforms, etc.).
  • Proven success driving revenue through email marketing and lifecycle programs.
  • Hands-on experience with Klaviyo and marketing automation tools.
  • Strong working knowledge of Shopify and ecommerce best practices.
  • Solid understanding of conversion optimization, customer journeys, and performance metrics.
  • Analytical and data-driven decision maker.
  • Strong communication, organization, and project management skills.
  • Footwear and/or apparel DTC marketing experience.
  • Medical, dental, vision, 401(k) with company match, life insurance, disability, paid maternity/paternity leave, FSA, and more.
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