Manager, Digital Communications & Marketing

Every Mother Counts•New York, NY

54d•Hybrid

About The Position

Every Mother Counts (EMC) is dedicated to ensuring that all people, everywhere, experience a safe, respectful, and equitable journey through pregnancy, childbirth, and the postpartum period. EMC invests in community-led models of care, diversifies the healthcare workforce, and mobilizes for change through policy and advocacy efforts. The organization uses compelling storytelling to highlight priority maternal health issues and advocate for change. EMC has invested tens of millions of dollars since 2010 to advance system-wide change in maternal health. This role, reporting to the Vice President of Communications & Marketing, is crucial for executing EMC's digital communications strategy. The Manager will ensure high-quality, timely delivery of communications initiatives across digital channels, campaigns, events, and storytelling. This central project manager and content partner role requires translating strategy into execution, managing complex workflows, and coordinating across departments and with external partners. A strong operator mindset is needed to manage details, timelines, vendors, and deliverables while maintaining a strategic digital communications lens. The role also supports the Communications & Marketing team by strengthening processes, documentation, and internal coordination. It is ideal for a highly organized communicator with deep digital communications experience, who thrives in a fast-paced, collaborative, mission-driven environment. EMC emphasizes a shared set of competencies that define how employees work and lead, promoting fairness, equity, and accountability.

Requirements

Bachelor’s degree in communications, marketing, journalism, public relations, or a related field, or equivalent professional experience.
Minimum of 5 years of progressive experience in digital communications, marketing, or a related role, preferably within a nonprofit, mission-driven, or public-facing organization.
Demonstrated experience using digital communications tactics to further organizational strategies, including awareness raising and fundraising.
Proficient in design software, including Adobe Creative Suite, Photoshop, Illustrator, InDesign, Canva.
Experience using WordPress to manage websites, and MailChimp to manage email outreach.
Deep experience with Google Analytics and social media management and analytics (Sprout Social preferred).
Strong project management skills using project management tools like Monday.com, with the ability to manage multiple priorities, timelines, and deliverables simultaneously.
Experience collaborating cross-functionally with development, programs, leadership, and external partners.
Excellent written and verbal communication skills, with the ability to translate complex ideas into clear, compelling messaging for diverse audiences.
Proven ability to maintain brand consistency, voice, and messaging across platforms and materials.
Comfort working in a fast-paced, evolving environment with shifting priorities.
Strong attention to detail, sound judgment, and ability to work independently while keeping stakeholders informed.
Alignment with EMC’s mission, values, and commitment to maternal health and equity.
Extensive computer use, reading, writing, analysis, attention to detail, and ability to focus and execute job duties in a timely manner.
Regular, punctual in-person attendance at EMC’s office in accordance with EMC’s hybrid-remote schedule.
In the case of work conducted remotely, the position requires reasonable access to phone, email, and video conference and a dedicated place to work that is reasonably free from interruption.

Nice To Haves

Sprout Social preferred for social media management and analytics.

Responsibilities

Own and execute EMC’s digital content operations and strategy, serving as the primary creator of copy and visual assets for social media platforms (Instagram, Facebook, LinkedIn), email campaigns, website updates, and other digital channels.
Develop, manage, and maintain editorial calendars that guide all digital content creation, ensuring timely, consistent, and strategic messaging across channels.
Manage EMC’s email marketing efforts via Mailchimp, including newsletters, ad hoc communications, seasonal campaigns, and automation series.
Perform routine website updates in WordPress, including page edits and support for new page development.
Develop and execute digital campaigns tied to fundraising, engagement, awareness, events, and product or report promotion.
Create, manage, and optimize paid digital ad campaigns, including drafting copy, designing assets, coordinating placements, and monitoring performance.
Ensure all digital projects and content remain aligned with organizational priorities, brand standards, and messaging goals.
Monitor, analyze, and interpret digital performance using tools such as Google Analytics, Sprout Social, and Mailchimp.
Partner with the Communications Associate to produce monthly and quarterly digital performance reports with insights and recommendations.
Conduct testing and optimization efforts including A/B testing, content experiments, landing page improvements, and user experience enhancements.
Stay informed on digital marketing trends, platform changes, and emerging best practices and apply relevant insights to improve performance.
Partner closely with Development and Impact teams to plan and execute digital communications that support organizational goals and general operations.
Support Development with digital campaigns tied to fundraising goals with execution, reporting, and performance insights.
Support Impact with digital campaigns tied to key policy and advocacy moments.
Coordinate with external vendors, consultants, freelancers, or agencies as needed to support digital execution.
Oversee and provide direction to the Communications Associate responsible for organizing and maintaining EMC’s digital asset library.
Develop, apply, and uphold brand and photo guidelines to ensure consistency across platforms and channels.
Respond to internal and external requests for brand assets including press kits, social media toolkits, and development materials.
Ensure quality control, accuracy, and brand consistency across all digital outputs.