Manager, Digital Analytics

Comcast • Philadelphia, PA

3d

About The Position

As a Manager, Digital Customer Analytics & Insights, you will inform end-to-end digital funnel and customer journey analytics to drive measurable business outcomes—including revenue growth, lead quality, and customer experience improvements. You will lead high-impact analytical initiatives in close partnership with Marketing, Digital, Product, and Sales, developing a deep understanding of customer behavior across journeys and translating insights into actions that improve performance and decision-making across the organization. You will also play a key role in advancing how Comcast Business leverages data to optimize customer experiences—evolving from journey visibility and performance measurement to enabling more targeted, insight-driven personalization strategies over time. In parallel, you will elevate how we measure and understand customer sentiment by partnering with Product and Brand on NPS strategy, analysis, and insight integration into broader experience and performance frameworks.

Requirements

• 5+ years in digital, marketing, or customer analytics
• Strong experience with SQL, and data visualization BI tools (Tableau, Power BI) and Experimentation frameworks
• Expertise in digital analytics (e.g., Adobe Analytics) and funnel/journey analysis
• Proven ability to connect data to business outcomes and growth opportunities
• Strong communicator who can influence stakeholders and simplify complex insights
• Experience in B2B, telecom, or multi-channel environments is a plus
• Experience working within complex martech/data ecosystems and driving measurement improvements
• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what’s right for each other, our customers, investors and our communities.

Nice To Haves

• Experience in B2B, telecom, or multi-channel environments is a plus

Responsibilities

• Drive Business Impact Through Digital Insights
• Lead analysis of digital customer behavior across web, and integrated channels to identify opportunities to increase conversion, engagement, and pipeline contribution
• Translate complex data into clear, executive-ready insights tied to revenue, lead quality, and customer experience outcomes
• Develop and maintain KPI frameworks aligned to Comcast Business growth priorities (e.g., acquisition, retention, cross-sell)
• Own End-to-End Funnel & Journey Analytics
• Analyze the full digital funnel—from traffic acquisition through lead conversion and sales handoff—to identify friction points and optimization opportunities
• Partner with Marketing and GTM teams to evaluate campaign effectiveness, attribution, and segment performance
• Enable visibility into journey performance across key customer segments and products
• Optimize Digital Experience & Personalization
• Identify and quantify opportunities to improve digital experiences, including site UX, content performance, and personalization strategies
• Support testing and optimization initiatives (A/B, multivariate) by defining success metrics and analyzing results
• Collaborate with product, UX, and martech teams to implement insights into experience improvements
• Advance Data & Measurement Maturity
• Partner with analytics, data engineering, and martech teams to enhance tracking, tagging, and data integration across platforms
• Define measurement frameworks that support multi-channel attribution and customer-centric analytics
• Identify gaps in data, tools, or processes and recommend scalable solutions to improve insight generation
• Enable Executive Reporting & Decisioning
• Deliver concise, high-impact reporting and storytelling for senior leadership, highlighting key drivers of performance and clear action recommendations
• Support regular cadence (e.g., digital scorecards, campaign readouts) with a focus on insights vs. reporting outputs
• Align analytics outputs to strategic priorities and investment decisions
• End-to-end digital funnel and customer journey analytics —from acquisition through conversion
• Identify drivers of performance, friction points, and opportunities to improve lead quality and conversion
• Lead measurement strategy across digital touchpoints, ensuring accurate tracking and data integrity
• Inform A/B testing and optimization , turning insights into scalable experience improvements
• Partner with Marketing, Product, Sales, and Brand to connect customer behavior, NPS, and performance outcomes
• Deliver executive-ready insights and recommendations that influence business decisions
• Build reporting that shift focus from metrics → insights → action
• Work at the intersection of data, digital experience, and revenue growth
• Influence how analytics shapes strategy and investment decisions
• Partner cross-functionally to drive real, measurable business impact
• Grow your career in a team focused on innovation, learning, and outcomes
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Benefits

• We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the benefits summary on our careers site for more details.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager