Manager, Digital Analytics, LAC

Restaurant Brands International•Miami, FL

2d•Onsite

About The Position

The Manager, Digital Marketing drives digital sales and customer engagement across digital channels. This role leads the development, execution, and optimization of digital growth initiatives, using customer, campaign, and sales insights to guide business decisions. The Manager partners with franchisees, delivery partners, and cross-functional teams to improve digital customer experiences, strengthen channel performance, and accelerate adoption across digital channels. RBI follows a 5 day, in-office work schedule to support collaboration. Candidates will be expected to work onsite 5 days per week out of our office in Miami, FL.

Requirements

3+ years of relevant experience in marketing analytics, digital marketing, business analytics, digital commerce, or a related field.
Bachelor’s degree in Business, Marketing, Mathematics, Engineering, Statistics, Analytics, or a related field.
Fluency in both English and Spanish is required.
Strong analytical and problem-solving skills with demonstrated ability to translate complex customer, marketing, and sales data into business recommendations.
Strong proficiency in Microsoft Excel and experience with data analysis, reporting, and visualization tools.
Proficiency with snowflake, writing SQL, and data visualization in Power BI
Strong understanding of digital and marketing performance metrics, including traffic, conversion, customer engagement, campaign effectiveness, and ROI.
Strong communication and stakeholder management skills with the ability to influence cross-functional business and technical teams.
Ability to independently manage multiple priorities and deliver results in a fast-paced environment.

Nice To Haves

Experience with web analytics, data visualization, customer data platforms, or other marketing technology tools is preferred.

Responsibilities

Lead digital and marketing performance reporting across markets, campaigns, and digital channels, identifying key trends, risks, and growth opportunities.
Evaluate marketing campaigns and digital initiatives to measure customer engagement, conversion, sales impact, and ROI and recommend opportunities to improve performance.
Own monthly and annual digital sales forecasting, incorporating historical performance, marketing plans, business priorities, and growth initiatives.
Analyze customer behavior, digital traffic, conversion funnels, and lifecycle performance to identify opportunities to improve customer engagement and digital sales.
Develop and optimize dashboards and measurement frameworks that integrate marketing, customer, and sales data to support business decision-making.
Partner with Marketing teams to define KPIs, evaluate campaign effectiveness, and provide recommendations to optimize marketing investments.
Partner with franchisees and regional stakeholders to define priorities, develop action plans, and execute initiatives that improve digital performance.
Lead testing and measurement of marketing and digital initiatives, translating results into recommendations for future programs and investments.
Collaborate with Marketing, Consumer Technology, IT, and other stakeholders to strengthen data availability, reporting, and measurement capabilities.
Present insights, performance trends, and recommendations to leadership and key business stakeholders.
Partner with delivery partners and franchisees to analyze performance, identify growth opportunities, and recommend strategies that drive digital sales and sustainable growth.
Partner with franchisees to improve kiosk performance by analyzing the customer journey, conversion funnel, user experience, and content effectiveness, translating insights into actionable optimization recommendations.