Manager, Digital Activation
About The Position
The Manager’s role is to provide day-to-day leadership on client business lines in the stewardship and management of programmatic campaigns. Managers have a level of expertise in programmatic foundations and the ability to apply these to defining and executing against a client’s objectives. A successful Manager must be an effective communicator and possess the ability to both work with and guide a team of offshore campaign managers responsible for media success. The Manager must lead and foster a strong level of integration within their pod and cross-functionally with other account teams.
Requirements
- Day-to-day leadership on client business lines in the stewardship and management of programmatic campaigns
- Expertise in programmatic foundations and the ability to apply these to defining and executing against a client’s objectives
- Effective communicator
- Ability to work with and guide a team of offshore campaign managers responsible for media success
- Lead and foster a strong level of integration within their pod and cross-functionally with other account teams
- Broad understanding of the capabilities and limitations of the technologies we employ, including key DSPs(primarily DV360), SSPs, CM360, GA, YouTube, etc.
Responsibilities
- Assist in tactical planning of Investment brief
- Ensure agency and clients provide team all necessary requirements for programmatic planning and activation
- Deep proficiency in all integrated PHD partners (buying platforms, data, etc.); able to plan campaigns based on partner(s) technology capability/functionality
- Creating and maintaining productive internal team relationships which fosters a culture of empathy, understanding, open communication within the pod and to sr. management on the account
- Identifying and selling ideas internally ranging from campaign optimization strategies to new partnership recommendations
- Developing a deep understanding of a client’s campaign and digital marketing business needs to service them effectively and convey their needs to internal teams and external partners
- Working closely with the Marketing Science team to understand current campaign performance and data, mining for opportunities to deliver better performance for assigned clients
- Meeting regularly with mid-level client counterparts and teams to review campaign performance, develop optimization recommendations and ensure campaign recommendations are implemented
- Communicating with the management team on account and group status in a professional manner befitting a senior level team member
- Serve as project leader and mentoring peers along with junior and offshore members of the team
- Identifying areas to improve the knowledge or skills of offshore and more junior team members
- Leading junior Account and offshore staff as assigned, providing ongoing feedback, career coaching and direction
- Develop and present presentations and proposals that clearly state and sell ideas to clients, internal teams and strategic partners
- Deliver and communicate results and campaign milestones in a simple, succinct and compelling fashion
Benefits
- Equal employment opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
