Senior Director, Digital Activation

Adelphi Group•New York, NY

3d•$120,000 - $230,000•Hybrid

About The Position

The Senior Director, Digital Activation is a digital subject matter expert across all Digital channels, expected to have gravitas and be a thought-leader who inspires change and transformation within the client. This role requires the ability to interact with detailed and big-picture stakeholders, possessing a proactive, entrepreneurial, and initiative-driven mentality.

Requirements

10+ years of experience in Digital Media/Marketing
Proven track record of successfully leading and implementing digital transformation initiatives in complex organizations
In-depth knowledge of digital media trends, technologies, and platforms across all digital media channels, content management systems, analytics tools, and marketing automation
Strong strategic thinking and problem-solving skills, with the ability to translate business objectives into actionable digital strategies
Experience in building, leading, and delegating to a team, client-facing, strong strategic vision, and ability to execute excellent marketplace relationships
Strong leadership skills to inspire, cultivate, and motivate a team through positive reinforcement while championing accountability
Foster growth with team members to develop skill sets both within and beyond their titled disciplines
Ability to work across functions (strategy and marketing science) to bring client goals to an actionable result
Process and detail-oriented
Willingness to embrace change – ways of working, processes, tools, etc.
Strong comfort level with data, analytics, and measurement

Responsibilities

Create the vision and implementation for Digital initiatives in the US, working in collaboration with stakeholders across PHD, setting ambitious goals to advance the client's digital maturity and reach across Digital channels.
Identify emerging digital trends, technologies, and platforms to leverage to advance the strategic development of digital media strategy.
Provide thought leadership, competitive benchmarking, industry insights, and best practices.
Ensure all opportunities have a focus on brand safety and suitability, and adhere to all advertising requirements.
Own relationships with media vendors & partners (e.g., Google, TTD), including leading JBPs & QBRs.
Collaborate on new ways to operationalize Biddable media to achieve greater effectiveness and business outcomes.
Work closely with cross-functional team leads across Media Operations, Creative, Data Privacy, and Analytics to collaborate on solutions.
Oversee the development of team members, including reviews, constructive feedback, and identifying career growth paths.
Drive the vision, strategy, execution, and day-to-day responsibilities of the Media activation team in Search, Programmatic, Video, Audio, and Social Media.
Propose new ways of approaching media buying to continue to drive business growth and challenge the status quo.
Work with internal agency and holding company stakeholders to leverage enterprise relationships when possible and to help inform agency/holding company direction on topics based on client needs.
Continue to evolve the Digital/Performance team to meet the demands of the ever-changing digital media ecosystem.
Develop the team to be cross-tier and cross-functional for optimal management of campaigns and dollars.
Act as a leader for the Client team and PHD to develop and deliver well-thought-out POVs on industry-changing topics like GDPR, CCPA, AI, CAPI, etc..
Advise and educate clients on these topics in advance of their rollouts to manage expectations and drive for smooth transitions.
Be versed in both Digital platforms and technology, having a POV on hot industry topics and trends.
Be fluent and champion the benefits of leading tech and data stack offerings.
Maintain strong marketplace knowledge, reputation, and relationships.