Manager, Digital Activation, Programmatic

Omnicom Media Group US OMD•New York, NY

14d•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Manager, Digital Activation is expected to employ and continually define state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.

Requirements

3-5 years of work experience; recent and proven experience in programmatic execution/planning and activation required
Proven experience in successful deployment of programmatic campaigns to hit multiple client objectives
Experience in nuanced products and processes, such as SPO and Programmatic OTT
Successful client-facing experience as well as experience with managing external partner relationships
Advanced understanding and experience with Ad Trafficking/CRS documents (DoubleClick specific)
Experience in Amazon DSP, TTD, and DV360
Strong Inventory Curation POV’s and proven track record; experience with troubleshooting/auditing private inventory deals through PMPs and/or PG
Negotiation skills for planning efficient data and inventory deals with publisher partners
Confident in analyzing and acting on marketing data
In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy
Experience in Prisma, billing

Responsibilities

The Manager, Programmatic will help to deliver the clients business objectives through digital tactics rooted in data & insights.
This individual is the day-to-day liaison between the client, account team, and the digital media community.
They will build and maintain strong relationships with the media vendor community to ensure that our plans are the most innovative in the industry.
They will steward media plan development and implementation, including ongoing and insightful performance reporting and optimization recommendations to maximize return on investment.
They will have the ability to interpret strategy & business objectives through a digital lens.
They will be leading a team of associates who would lean on their manager for guidance, team growth, support etc