Digital Manager, Programmatic - Ptarmigan

Omnicom Media Group US

3d•$90,000 - $125,000•Hybrid

About The Position

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe. Overview Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with deep specialization in the Financial Services sector. With an unrivaled understanding of the financial industry and B2B2C marketplace, we deliver innovative, strategic media solutions for more than 80 global financial services clients. At Ptarmigan, our people are at the center of everything we do. Their expertise, creativity, and entrepreneurial mindset drive our success, power our technology capabilities, and enable us to deliver best-in-class solutions for our clients. As our New York office continues to grow, we are seeking a Programmatic Manager to join our digital team. This role is ideal for a strategic, hands-on programmatic leader who thrives in a fast-paced environment, enjoys mentoring junior talent, and is excited to help shape programmatic best practices for leading financial brands.

Requirements

4–6+ years of experience in digital media investment, with strong hands-on programmatic experience
Advanced experience activating and managing campaigns within DSPs such as The Trade Desk and/or DV360
Strong analytical mindset with the ability to interpret data, identify trends, and make optimization recommendations
High proficiency in Microsoft Office, particularly Excel and PowerPoint
Excellent organizational skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously
Strong written and verbal communication skills, with experience presenting insights and recommendations to clients
Collaborative team player with a proactive, solutions-oriented approach
Bachelor’s degree, ideally in advertising, marketing, economics, finance, computer science, mathematics, engineering, or a related field

Responsibilities

Lead the development and execution of programmatic media strategies aligned to client business objectives, KPIs, and regulatory considerations within financial services
Own the activation, management, and optimization of campaigns across DSPs, ensuring performance goals are consistently met or exceeded
Serve as a subject-matter expert across programmatic platforms, inventory types, targeting strategies, and measurement frameworks
Evaluate and recommend new inventory opportunities, manage SSP and vendor relationships, and negotiate programmatic buys and value-added opportunities
Partner closely with cross-channel teams (paid social, search, analytics, and ad operations) to ensure cohesive planning, activation, and measurement
Translate performance data into actionable insights and clear, client-ready storytelling
Support the development of innovative programs, custom executions, and test-and-learn initiatives to drive incremental growth
Stay ahead of industry trends, platform updates, and evolving programmatic capabilities; proactively introduce improvements and best practices
Provide guidance and mentorship to junior team members, contributing to team development and knowledge sharing
Act as a trusted client partner, demonstrating a strong understanding of clients’ lines of business, marketing objectives, and digital priorities