Digital Programmatic Strategist

Mediassociates

3d • Hybrid

About The Position

Mediassociates is a leading independent media planning, buying and analytics agency located in the greater New York Metropolitan area. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work. We are seeking a Programmatic Strategist who will play a key role in our future growth plans.

The Digital Programmatic Strategist manages programmatic campaigns end-to-end, from activation and optimization to performance analysis and reporting. This role requires hands-on DSP experience and a strong understanding of the programmatic ecosystem. The ideal candidate is curious, detail-oriented, and motivated to drive measurable results across a variety of digital channels.

Requirements

• 3-5 years of hands-on programmatic experience using DSPs (e.g., The Trade Desk, DV360, Amazon)
• Strong experience with deal setup, optimization, troubleshooting, and reporting
• Experience managing campaigns across CTV, OLV, Display, Native, DOOH, and Streaming Audio
• Detail-oriented with strong QA and campaign management skills
• Analytical mindset with comfort working in Excel and performance data
• Strong written and verbal communication skills
• Organized, proactive, and able to manage multiple priorities in a fast-paced environment

Nice To Haves

• Ad trafficking experience (Google Campaign Manager, Innovid) a plus

Responsibilities

• Manage and optimize programmatic campaigns across CTV, online video, display, streaming audio, podcasts, DOOH, and emerging formats
• Execute and manage programmatic deals (PMP, preferred, and PG), including setup, monitoring, and optimization
• Ensure accurate campaign setup, QA, pacing, and troubleshooting to meet client goals and KPIs
• Partner with Ad Operations to implement tracking, brand safety, and suitability controls
• Analyze performance, generate insights, and support client reporting and presentations
• Evaluate inventory quality and apply supply optimizations to improve efficiency and outcomes
• Stay current on programmatic trends, tools, and partners; support internal and client education
• Collaborate closely with team members to support shared goals

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees