Associate Director, Digital and Programmatic

dentsu • Detroit, NY

12h

About The Position

Associate Directors are responsible for managing a team of digital and programmatic practitioners bringing to life successful programmatic and digital campaigns across clients within the dentsu portfolio of agencies including Carat, dentsuX/360i, and iProspect. The role will include on-the-job training in industry landscape and technologies, managerial skills, technology partnerships, campaign management, client services, thought leadership contributions, ad trafficking, analysis, and communications.

Requirements

• Bachelor’s degree
• 6+ years of experience within the programmatic and digital industry
• Experience with management of a team- with the ability to lead a highly successful team
• Experience across all digital media channels and ability to eloquently speak to each
• Proficient in 2+ DSPs (DV360, Yahoo, TTD/Amazon)
• Prisma/Mediaocean knowledge (trafficking and billing platform a plus).
• Experience planning or activating full-funnel campaigns of 2+ channels (ex: Display, OLV, CTV)

Responsibilities

• Define account and audience strategy incorporating best in class process
• Able to speak to data outputs, review account performance and address concerns when needed
• Ensure the team follows defined process for campaign management across digital and programmatic channels, including excellent hands-on-keys activation work
• Effective team management and communication with a focus on leading, delegating and prioritizing team deliverables, fostering individual growth across team
• Manage monthly investment and revenue tracking across portfolio of clients
• Communicates frequently with agency leads and client to connect on team performance, campaign health, and strategic growth opportunities
• Consistently leads RFP responses that drive innovation
• Frequent contributor to thought leadership projects
• Constantly staying up to date on the latest dentsu activation and internal tools
• Assist leadership with new business pitches
• Establish quarterly plans that focus on account growth
• Form strategy that guides negotiation process with site vendors, based on individual brand needs and campaign objectives

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible p aid t ime o ff
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees