Programmatic Director

Talon Outdoor•New York City, NY

1d•$100,000 - $130,000

About The Position

At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 450+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business. THE ROLE_ This role is responsible for overseeing and operating the use of Talon’s tools and technology to optimize programmatic DOOH activations. This role oversees the Digital Solutions team and reports directly to the Head of Digital Solutions. You will be responsible for leading key client relationships to drive growth and revenue, while delivering on and exceeding client expectations. In this role, you will be a key point of contact, both internally with client teams, and externally to agency and clients to develop strong relationships and deliver a deep understanding of their internal processes, priorities and preferences. The primary goal will be to promote their use of programmatic DOOH and Talon’s digital solutions through education, inspiration, delivery of strategic, data-driven campaign proposals, and pro-active, insight driven pitches. The Digital Solutions Director will proactively identify opportunities to increase engagement with programmatic DOOH, and ad spend, from digital/programmatic agency teams across the digital solutions portfolio. You will have a commercial and client-centric mindset which will enable you to shape and drive the growth of our rapidly expanding digital business and team. You will have overall responsibility for your account’s programmatic campaign strategy. You will also be responsible for representing Talon’s audience targeting tools and interfacing with Talon’s product teams to inform strategic feature development and roadmap priorities.

Requirements

Experience managing a team required
Familiarity and knowledge of the media agency landscape
Familiarity with out of home and/or digital advertising channels as well as data and audience targeting.
Ability to speak comfortably to clients about Talon products and solutions at both high and low levels based on audience
Ability to clearly articulate product and solution capabilities, how they work, and when/where they should be applied
Eagerness and ability to learn quickly and think strategically
Independent, self-motivated, and a problem solver
Highly organized, detail oriented, and effective time management skills
Strong presentation skills
7-9+ years work experience in digital agency planning/buying roles and programmatic tools and technologies (DSPs, SSPs, etc)
Work experience in media and programmatic tools and technologies (DSPs, SSPs, etc.)
Advanced knowledge of Excel and PowerPoint

Nice To Haves

Prior OOH experience a plus.

Responsibilities

Be a subject matter expert in Talon’s products and solutions including Ada, Talon’s DMP & Atlas, Talon’s DSP.
Collaborate with our Client Strategy teams to drive new revenue by identifying expansion opportunities with current clients and new vertical opportunities
Develop advertiser and agency contacts and cultivate relationships at all levels to influence buying decisions
Effectively maintain and evolve a developing book of accounts, to deliver and exceed revenue goals.
Oversee the execution of all aspects of the end-to-end process of creating, delivering, optimizing, and reporting on programmatic campaigns.
Partner with Talon’s software development teams to inform product roadmap and deliver continuous improvements in product capabilities and client experience.
Partner with Talon’s inventory and SSP providers to produce smart, strategic, programmatic media plan proposals for Talon’s clients.
Ensure all digital solutions stakeholders maintain a deep understanding of client and business requirements and expectations around the delivery, pacing, performance, and reporting of campaigns.
Oversee and effectively prioritize tasks and responsibilities for Digital Solutions team, including: Client Pitches, Campaign Strategy and Execution, Fulfilling Client Expectations, Driving New Revenue
Continuously analyze and optimize the team’s workflow and processes to ensure timely, accurate and effective delivery of campaign deliverables and outcomes.
Work with the product team to relay client feedback and needs and ensure client needs are weighed appropriately and considered in product roadmaps
Support Talon’s Client Strategy teams with the management and application of Ada (Talon’s OOH DMP) to their OOH audience targeting strategies.

Benefits

“ The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon
Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.

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