Manager, Dealer Digital Strategy

Ford • Allen Park, MI

3d • $115,500 - $218,100 • Hybrid

About The Position

Ford Customer Service Division (FCSD) is committed to delivering an exceptional ownership experience throughout the full vehicle lifecycle. We are seeking a Manager, Dealer Digital Strategy, to lead our 3rd party partnership strategy. In this role, you will move Ford from a landscape of fragmented tools to a trusted ecosystem. You will not simply mandate tools, but rather orchestrate, guide, and scale a suite of best-in-class service capabilities. Your mission is to build dealer trust, drive Repair Order (RO) growth, and reduce RO duration by providing dealers with personalized, tech-stack-specific guidance. In this role, you will lead initiatives to enhance the dealership technology landscape and digital customer experience. You will be instrumental in bridging strategic vision with practical implementation for our dealer partners.

Requirements

• Bachelor’s degree in Business, Marketing, Project Management, or a related field.
• Minimum of 7 years of professional experience, with at least 3-5 years in a managerial or lead role.
• 3+ years of experience in 3rd party partnership management or strategic sourcing within the technology space.
• 3+ years of experience conducting customer and dealer research to inform strategic technology decisions.
• 2+ years of experience managing or working with DMS (Dealer Management System) and Service Scheduler integrations.
• Proven experience taking a "guide and scale" strategy from conception through successful network-wide implementation.

Responsibilities

• Lead the strategy to transition dealers from fragmented 3rd party tools to a Ford-vetted ecosystem, focusing initially on Video Check and AI Lead Management capabilities.
• Conduct deep-market research to identify best-in-class providers that fill gaps between Ford-built products and existing dealer needs.
• Act as a consultant to dealers, providing tailored, tech-stack-specific guidance (based on their specific DMS and Scheduler) to ensure seamless integration and adoption.
• Identify and implement service capabilities that drive RO growth and reduce RO duration throughout the customer service journey.
• Work with technical teams to build governed data pipelines and 2-way integrations with vetted partners, defining clear guardrails for data sharing and measurement.
• Benchmark and negotiate with 3rd party vendors on behalf of the dealer network to ensure best-in-class pricing and service levels.
• Collaborate with regional leads and dealer partners to pilot initiatives, ensuring Ford-approved tools fit within the reality of dealership operations.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager