Manager, Dealer Digital Strategy

Ford Motor Company • Allen Park, MI

3d • $115,500 - $218,100 • Hybrid

About The Position

Ford Customer Service Division (FCSD) is committed to delivering an exceptional ownership experience throughout the full vehicle lifecycle. We are seeking a Manager, Dealer Digital Strategy, to lead our 3rd party partnership strategy. In this role, you will move Ford from a landscape of fragmented tools to a trusted ecosystem. You will not simply mandate tools, but rather orchestrate, guide, and scale a suite of best-in-class service capabilities. Your mission is to build dealer trust, drive Repair Order (RO) growth, and reduce RO duration by providing dealers with personalized, tech-stack-specific guidance.

Requirements

• Bachelor’s degree in Business, Marketing, Project Management, or a related field.
• Minimum of 7 years of professional experience, with at least 3-5 years in a managerial or lead role.
• 3+ years of experience in 3rd party partnership management or strategic sourcing within the technology space.
• 3+ years of experience conducting customer and dealer research to inform strategic technology decisions.
• 2+ years of experience managing or working with DMS (Dealer Management System) and Service Scheduler integrations.
• Proven experience taking a "guide and scale" strategy from conception through successful network-wide implementation.

Responsibilities

• Lead the strategy to transition dealers from fragmented 3rd party tools to a Ford-vetted ecosystem, focusing initially on Video Check and AI Lead Management capabilities.
• Conduct deep-market research to identify best-in-class providers that fill gaps between Ford-built products and existing dealer needs.
• Act as a consultant to dealers, providing tailored, tech-stack-specific guidance (based on their specific DMS and Scheduler) to ensure seamless integration and adoption.
• Identify and implement service capabilities that drive RO growth and reduce RO duration throughout the customer service journey.
• Work with technical teams to build governed data pipelines and 2-way integrations with vetted partners, defining clear guardrails for data sharing and measurement.
• Benchmark and negotiate with 3rd party vendors on behalf of the dealer network to ensure best-in-class pricing and service levels.
• Collaborate with regional leads and dealer partners to pilot initiatives, ensuring Ford-approved tools fit within the reality of dealership operations.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager