Manager, Data Operations & Analytics

Omnicom Media US H&S•New York, NY

15h•Hybrid

About The Position

Hearts & Science is a data-driven marketing agency that informs brand strategies with real-time insights and offers expert media planning and buying capabilities, along with services like shopper marketing, marketing innovation, and content activation. The Business Analytics team is crucial for delivering modern agency services, working closely with planning and investment teams to achieve and surpass client business goals. The company is inspired by marketers seeking business advantage in a world of personalized digital marketing where CRM and addressable channels converge, requiring real-time decisions to aggregate effective reach and deliver the right message at the right time.

Requirements

Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
Expertise in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Comfortable working in ambiguous situations
Passionate about driving change by adopting emerging technologies in the advertising space
A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Nice To Haves

Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Responsibilities

Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
Participate in the measurement plan development and execution
Ensure timely follow through on all scheduled and ad hoc deliverables
Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
Lead, mentor and train analysts
Present reports, POVs and other materials to clients on a regular basis over the phone and in person
Contribute to the consumer segmentation and audience identification/exploration processes.
Design tests to measure the incremental impact of media on business outcomes.
Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Recruit new talent
Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events