Manager, Data & Analytics | Univ. of Florida

Legends Global•Gainesville, FL

15d•Onsite

About The Position

Legends Global is hiring a Manager, Data & Analytics for the University of Florida’s Ben Hill Griffin Stadium transformation project. The project involves a renovation from 2027 through 2030, with Legends Global leading sales execution for premium seating, hospitality experiences, and long-term revenue strategy. The role works closely with Florida Athletics and Legends Global stakeholders to align project milestones, product strategy, and commercial outcomes. The Manager will shape customer journeys by segment and develop data-driven strategies to increase revenue and fan engagement. The position analyzes and leads CRM initiatives, supports implementation of business intelligence tools, and establishes data visualization reporting. It serves as a strategic analytics partner to sales and marketing, owning and optimizing the CRM ecosystem, improving data governance and adoption, and delivering actionable insights and recommendations. The role is expected to be based in or closely connected to Gainesville, Florida, with onsite presence required. Travel and schedule flexibility are required according to business needs, project milestones, stakeholder meetings, and event demands. Game-day and other event work may take place outside traditional business hours.

Requirements

At least 4 years of data and analytics experience.
Technical and strategic knowledge of Claude, Salesforce, and marketing platforms.
Attention to detail and a focus on quality assurance.
Ability to collaborate across departments and synthesize multiple inputs into a cohesive strategy.
Exceptional relationship-building skills internally and externally.
Professional, positive, and proactive approach.
Availability to work game days and other events, often outside traditional business hours.
Onsite presence in or close connection to Gainesville, Florida, to support the project and client partnership.
Travel and schedule flexibility based on business needs, stakeholder meetings, project milestones, and event-related demands.

Responsibilities

Serve as a strategic analytics partner to sales and marketing teams, providing insights that inform revenue strategy and business decisions.
Translate business objectives into analytical frameworks and identify revenue drivers across acquisition, conversion, retention, and pricing.
Lead implementation, adoption, and optimization of standardized sales performance and analytics solutions across properties.
Own and optimize the CRM ecosystem to support ticket sales initiatives.
Design and manage lead flow and lifecycle processes, including capture, routing, assignment, and progression through pipeline stages.
Drive CRM adoption and usage across sales and marketing teams and establish best practices for data entry, call logging, and opportunity management.
Maintain and enforce data governance standards for accuracy, consistency, and completeness of customer and pipeline data across CRM, ticketing, and reporting environments.
Collaborate with marketing on targeted campaigns, audience segments, campaign setup, and performance tracking.
Analyze fan behavior and customer data to identify audience segmentation, targeting, and personalized engagement opportunities.
Support revenue planning, including forecasting, pricing strategy, inventory optimization, and segment projections.
Provide data-driven recommendations to sales and marketing leadership to improve prospecting, pipeline efficiency, campaign effectiveness, and sales performance.
Partner with Florida and Legends Global analytics, data engineering, and technology teams to ensure data is structured, accessible, and aligned for reporting, modeling, and insight generation.
Create executive-ready presentations and insights communicating performance, trends, and strategic recommendations to senior leadership.
Identify and implement process improvements and automation to reduce manual effort and improve scalability across sales, marketing, and analytics operations.