Manager, Customer Insights

CVS Health•New York, NY

2d•$54,300 - $159,120

About The Position

The Manager, Customer Insights is primarily responsible for uncovering and synthesizing customer attitudes and perceptions related to aspects of the retail pharmacy business. The role may own insights for specific parts of the business and customer, such as immunizations or over-the-counter medication. The manager works with business partners to understand their objectives and context, plans actionable, insightful, timely, and cost-effective research, and partners with research suppliers to execute studies. Learning plans may use custom quantitative surveys, AI-powered synthetic research (Agentic Twins), focus groups, ongoing trackers, syndicated data synthesis, and reviews of historical documents. After research is completed, the manager synthesizes findings into concise summaries and actionable stories.

Requirements

At least 5 years of experience helping design, plan, analyze, and execute successful qualitative and/or quantitative customer research across a variety of methodologies that meets business partner objectives.
Strong analytical skills.
Ability to balance priorities and effort across multiple projects.
Bachelor’s degree or equivalent; a high school diploma and 4 years of experience is also accepted.

Nice To Haves

Related experience in the retail, pharmacy, or CPG industry.
Proactive, self-starter approach to work.
High attention to detail.
Strong project management skills.
Comfort with a fast-paced, deadline-oriented environment.
Adaptability to real-time changes in strategy and scope, with the ability to pivot accordingly.
Strong written and verbal communication skills.

Responsibilities

Collaboratively develop research plans to address the needs of project and brand teams, with input from a supervisor.
Manage research projects successfully, including developing and adhering to timelines and cost targets.
Use understanding of the pharmacy consumer to contribute to multifunctional team discussions and initiatives, identify opportunities to act on insights, and reduce the risk of business decision-making.
Coordinate external suppliers on design alternatives, executional conflicts, and analytical options, and provide actionable results and effective business judgment and decisions.
Identify and promote innovative market research processes, new research methodologies, resource allocation approaches, and effective solutions to research-plan problems.
Learn and master new consumer research methodologies from external suppliers, the Senior Manager, and research consultants.
Participate in collaborative problem-solving.