Manager, Culture Marketing

Major League Baseball•New York, NY

4d•$80,000 - $110,000

About The Position

The Manager, Culture Marketing will help MLB show up in culture in ways that feel relevant, credible, and current. This role will support the development and execution of integrated culture marketing initiatives across key passion areas including food, fashion, music, and film. The right candidate is deeply plugged into culture and understands what is resonating with audiences and communities right now. They bring sharp instincts, strong taste, and the ability to turn cultural awareness into marketing ideas, partnerships, content opportunities, and activations that help grow the game. This role is for a culture marketer who can help MLB build more meaningful connections with growth audiences and move work effectively from concept to execution.

Requirements

4–6 years of relevant experience in culture marketing, integrated marketing, brand partnerships, experiential, entertainment marketing, creator or influencer marketing, or related fields
Experience working in sports, entertainment, media, consumer brands, agencies, or other culturally relevant organizations
Experience developing and executing integrated marketing programs across content, social, digital, events, partnerships, and talent-led activations
Strong understanding of how brands participate in culture in ways that feel authentic, impactful, and relevant to audiences
Strong written and verbal communication skills, including presentation and deck development
Strong organizational and project management skills, with the ability to manage multiple priorities in a cross-functional environment
Someone with real cultural curiosity and awareness, especially across food, fashion, music, film, and broader lifestyle trends
Someone who is genuinely plugged into talent, creators, culture trends, and the broader cultural landscape, not just familiar with the language around it
Strong instincts and sound judgment on what feels relevant, current, and right for MLB’s brand
Experience helping bring culture-led marketing ideas to life across campaign development, content, social / digital extensions, partnerships, activations, and live experiences
Comfortable contributing to creative development and helping shape ideas, while also supporting strong execution
Intelligent, humble, collaborative, and easy to work with
Hard-working, dependable, and willing to put in the work to bring ideas to life
Interest in baseball and growing the game
Someone who sees the opportunity to bring a brand like MLB into culture in a genuine way while connecting with new audiences
Able to work effectively in a large, cross-functional organization

Responsibilities

Help develop and manage culture marketing initiatives from development through execution, with a focus on making MLB more relevant to growth audiences and deepening connection with the game
Contribute to integrated ideas, briefs, and programs across content, partnerships, activations, and experiences
Bring a strong point of view on what is culturally relevant and emerging in the marketplace, while surfacing trends, references, and inspiration that help MLB show up in authentic, meaningful ways
Work cross-functionally with teams across Marketing, Social, Digital, Events, Sponsorship, Consumer Products, Media, and Club Marketing to bring ideas to life
Support reporting, recaps, and key learnings to help the team understand what is resonating now and where there is opportunity to build over time