Manager, CRM (BioLife)
About The Position
The CRM Manager is a marketing role responsible for creating and executing data-driven digital experiences across email, mobile push, SMS, web, and app channels to encourage plasma donation and donor engagement. The role executes BioLife’s digital and brand strategies through evergreen and seasonal communications, automated campaigns, and personalized web and app conversion tactics. It contributes to CRM strategy aligned with business objectives and uses data-driven insights to optimize multichannel communications throughout the donor journey. The CRM Manager designs, develops, and evaluates campaigns and personalization tactics, oversees testing and quality assurance, and reports on performance with recommendations for improvement. The role also leads select cross-channel projects and works with Creative, Brand & Insights, and other partners to improve messaging, donor experiences, and conversions. This position is classified as hybrid under Takeda’s Hybrid and Remote Work policy.
Requirements
- Bachelor’s degree in Marketing, Digital Communications, or a related field.
- 4–5 years of experience in email marketing, mobile app engagement strategies, and SMS campaign management for consumer-facing brands.
- Proven record of improving digital-channel engagement metrics and strong understanding of digital consumer experience development.
- Experience with marketing automation platforms, CRM systems, and mobile app analytics tools.
- Familiarity with SMS compliance regulations and best practices.
- Ability to collaborate, establish trust, and demonstrate humility, integrity, and discretion.
- Ability to present to and interact with all organizational levels, including senior leaders.
- Strong project management skills and ability to manage multiple campaigns across channels simultaneously.
- Strong interpersonal skills, cultural awareness and sensitivity, ability to manage group and team dynamics, and conflict-resolution skills.
- Excellent writing and editing skills for compelling, user-friendly messaging across digital platforms.
- Proficiency in HTML, CSS, and basic mobile app development principles.
- Expert-level knowledge of email marketing platforms, mobile app engagement tools, and SMS marketing systems.
- Adaptability and willingness to learn and implement new technologies and strategies.
Nice To Haves
- Advanced degree in Digital Marketing or a related field.
- Entrepreneurial mindset and passion for brands, authentic consumer relationships, innovative marketing strategies, new marketing approaches, and capitalizing on market disruptions.
- Expertise in Microsoft applications such as PowerPoint, Power BI, Excel, Word, SharePoint, Outlook, and Teams.
Responsibilities
- Execute digital and brand strategies through email, mobile push, and SMS campaigns, including evergreen and seasonal single-sends and new automated campaigns, and activate personalized conversion tactics on web and app channels.
- Contribute to CRM strategies aligned with BioLife’s business objectives and deploy CRM tactics within Marketing’s strategy, standards, and measurement framework.
- Use data-driven insights and communication strategies to deploy and optimize personalized multichannel campaigns.
- Tailor messaging to each channel and to donors’ needs at each stage of the donor journey; ideate, execute, and measure messaging tests.
- Identify and use technology to deliver timely messages that improve conversion across the donor journey and drive incremental donations.
- Test and pilot digital touchpoint strategies before automating them to drive donations, maintain donor engagement between donations, and sustain donation volume.
- Report on single-send, web, and app tactic performance, including incremental donations, and recommend optimizations.
- Design, develop, and execute single-send and automated CRM campaigns using segmentation and personalization to encourage conversion and repeat donations while avoiding message fatigue.
- Analyze campaign performance across email, mobile push, SMS, web, and mobile app channels, using analytics to identify opportunities and refine communications.
- Deploy and manage website and mobile app personalization tactics, supporting the Senior Digital Marketing Manager in driving incremental conversions.
- Lead selected strategic projects spanning digital channels, collaborating with cross-functional partners to refine, execute, and measure them.
- Develop and follow quality assurance best practices to ensure messages function as intended.
- Lead communication calendar planning for evergreen and seasonal single-sends, aligning schedules with monthly donation forecasts and increasing cadence as needed to meet goals.
- Partner with the Creative team to develop channel-specific content for CRM, web, and app, and provide data-based feedback and input for messaging tests.
- Collaborate with the Brand & Insights team by providing CRM behavioral data and insights about target segments.
- Implement and manage A/B/C and holdout testing across digital channels to refine messaging, design, and user experiences.
- Research and propose innovative approaches and best practices for email, mobile push, SMS, web, and app personalization.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
