Manager, CRM and Digital

Universal Music • Miami Beach, FL

2d

About The Position

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. You are a data-driven digital marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of paid media, email and SMS marketing best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally and leveraging insights to drive measurable results.

Requirements

• 3+ years of experience in email marketing, with a deep appreciation and understanding of Latin audiences and the pop/rock music genre
• Fluent in Spanish
• Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization.
• Proven track record of planning, launching, and optimizing paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, Shopping, YouTube), and TikTok Ads
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with personalization, customer journey building, and retention-driving strategies.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
• Strong communication skills with experience presenting data-driven insights to stakeholders and leadership.
• Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects

Nice To Haves

• Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS.
• Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required

Responsibilities

• Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV
• Develop and execute full-funnel strategies across META, TikTok, and Google Ads platforms.
• Own the email and paid ad marketing calendar, ensuring timely execution of campaigns that support business goals
• Execute end-to-end email campaigns, including building, QA, scheduling, and deployment
• Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions.
• Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics.
• Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.
• Provide regular reporting on email, SMS and paid ad performance, delivering insights and recommendations to stakeholders and leadership.
• Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value
• Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy

Benefits

• Comprehensive medical, dental, and vision coverage
• 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed