Manager, Creator Marketing

SALT XC•Toronto, ON

23h•Hybrid

About The Position

As Manager, Creator, you will lead the execution and day-to-day management of creator and influencer programs across a portfolio of clients. You are a highly organized, platform-savvy operator who brings structure to complex programs while ensuring content is engaging, on-brief, and performance-driven. You will act as a key connector between creators, clients, and internal teams—translating strategy into execution, managing relationships, and ensuring programs are delivered to a high standard. This role requires a balance of hands-on execution, strategic thinking, and team support, with a strong focus on driving measurable outcomes through creator marketing.

Requirements

3–5 years of experience in influencer marketing, creator marketing, or digital/social campaign management.
Hands-on experience managing creator campaigns from strategy through execution and reporting.
Strong understanding of the influencer landscape, platforms, and creator economy dynamics.
Experience with influencer tools, platform ad managers, and campaign reporting.
Proven ability to manage multiple projects simultaneously with strong attention to detail and organization.
Strong communication and relationship management skills, with confidence working with clients and creators.
Experience managing budgets, contracts, and campaign logistics.
Collaborative mindset with the ability to work cross-functionally and support team development.
Proactive, solutions-oriented thinker with a strong sense of ownership and accountability.

Responsibilities

Support the development and execution of creator and influencer strategies aligned to client objectives, target audiences, and campaign goals.
Identify, evaluate, and onboard creators that align with brand fit, platform relevance, and performance potential.
Build and maintain strong day-to-day relationships with creators, talent managers, and partners.
Manage creator communications, negotiations, and deliverables, ensuring clarity, professionalism, and alignment.
Provide input into partnership approaches, helping optimize creator selection and engagement strategies based on performance and learnings.
Manage end-to-end execution of creator campaigns, from briefing and onboarding through to content delivery, approvals, and reporting.
Own timelines, workbacks, and deliverables across multiple campaigns, ensuring accuracy and consistency.
Oversee budgets, contracts, payment processes, and financial tracking for creator programs.
Utilize and maintain the creator tech stack, ensuring accurate data management and efficient workflows.
Identify and implement process improvements that enhance team efficiency and program delivery.
Support and guide junior team members, providing direction, feedback, and hands-on coaching.
Maintain a strong understanding of social platforms (e.g., TikTok, Instagram, YouTube), including formats, trends, and best practices.
Monitor and share emerging trends, creators, and platform updates that can inform campaign strategies.
Apply platform knowledge to guide creator selection, content formats, and campaign approaches.
Collaborate with media teams to support paid amplification (e.g., whitelisting, boosting) aligned to campaign KPIs.
Continuously build platform expertise and contribute to internal knowledge sharing.
Support the development of content strategies that are platform-native, engaging, and aligned with brand voice.
Guide creators on content direction, ensuring outputs are authentic, on-brief, and optimized for performance.
Review and provide feedback on content to ensure quality, consistency, and effectiveness.
Align content outputs with campaign objectives and KPIs, ensuring clarity on success metrics.
Analyze performance data and contribute insights to optimize future content and engagement strategies.