Manager, Creator Commerce

Cotton On Group•Los Angeles, CA

2d•$31 - $36•Onsite

About The Position

We are looking for a Manager, Creator Commerce to build and run the engine that connects creators, affiliates, and store talent to measurable revenue in the US. You'll own our affiliate programmes, lead TikTok Shop as a core commerce channel, and design the systems, incentives, and reporting that make creator commerce a reliable growth driver, while partnering with our global AUS marketing team on shared campaigns, then localise offers, partners, and channels for the US market. The purpose of the Manager, Creator Commerce role is to stay grounded in a specific philosophy: the best creator commerce programmes start with seeding. You'll build from the base, earning creator loyalty through thoughtful, intentional giving and develop the infrastructure that turns community into commerce as relationships prove their value. The goal is a creator ecosystem that drives GMV, generates authentic content, and amplifies what's working in paid.

Requirements

3 to 5 years operating affiliate or creator commerce programmes
Detailed knowledge of TikTok Shop successes and failures
Hands-on experience running TikTok Shop and at least one major affiliate platform
Ability to set up offers, track performance, and optimise without needing to be taught the tools
Comfortable designing commission structures, incentives, and tests that balance growth with profitability
Strong reporting instincts and comfortable owning performance conversations with senior stakeholders
Highly organised, detail-oriented
Worked in-house or at an agency with Gen Z-focused fashion, beauty, lifestyle, or similar consumer brands
Ability to move between detail and strategy without losing speed
Enjoy turning a messy data set into a clear narrative

Nice To Haves

Belief that the best creator programmes are built from the ground up, through genuine relationships and thoughtful community building, not just cheque-writing
Enjoy the mix of creator relationships and dashboards
Care as much about GMV, margin, and efficiency as about creative

Responsibilities

Build and run the affiliate programme
Own and grow Cotton On's US affiliate programme end to end: partner recruitment, onboarding, relationship management, commission logic, performance optimisation, and reporting.
Lead TikTok Shop as a core commerce channel: creator identification, outreach, relationship management, offer design, and performance tracking.
Build and manage a store-associate affiliate programme that connects retail team members to creator commerce opportunities and gives them a commercial stake in the brand's success.
Manage affiliate link strategy across media, editorial, and creator ecosystems to maximise attributed revenue and earned distribution.
Set commission structures, partner incentives, and testing approaches that balance growth with profitability.
Report weekly on performance: GMV, conversion, AOV, top creators, underperforming segments, and turn the data into clear next steps.
Run the seeding engine
Design and operate a systematic seeding programme letting authenticity determine who moves up the value chain.
Identify and onboard creators, warm customers, and community members who should be in Cotton On's orbit.
Use customer intelligence tools to find people already in the Cotton On community who could become creators, advocates, and affiliates, and build a structured programme for moving them through each stage.
Coordinate with the Influencer & Creator Partnerships team on creator handoffs. When a seeded creator demonstrates brand affinity and commercial value, you have a clear process for transitioning them.
Connect content to commerce
Monitor organic content in real time, identify what's gaining traction and package high-potential winners into structured briefs for the paid media and CRM teams.
Work with the Social & Content team on content that should move into commerce or paid amplification. You understand what makes content convertible, not just watchable.
Track how often organic wins make it into paid rotation and what the performance impact is.
Support integrated marketing operations
Support the Head of Marketing on integrated marketing operations: maintaining the master launch calendar, keeping GTM checklists moving, and helping translate key moments into cross-functional action.
Collaborate with the global AUS team on campaign priorities and localise for the US market across partners, channels, and timing.