Manager, Creative Practice

TD•Toronto, ON

1d•Onsite

About The Position

This role involves managing a team responsible for the development and delivery of creative services and solutions to meet enterprise/business needs. The Manager will oversee the creation and production of marketing materials (print/digital) for internal clients, ensuring alignment with business objectives, established timelines, and brand standards. The position requires strategic thinking, strong creative judgment, and the ability to guide the team in producing high-quality, branded content. Collaboration with the Creative Director and other teams is essential for a cohesive approach to copy, design, and production. The role also involves managing vendor relationships, ensuring creative assets are archived, and staying current with industry trends. A key aspect is fostering a culture of professionalism, collaboration, and continuous improvement within the team, while also managing performance and development of direct reports.

Requirements

Undergraduate degree or relevant professional certifications, designations, or equivalent required.
7+ years relevant experience.

Nice To Haves

Deep knowledge and understanding of businesses / technology, and organizational practices/ disciplines.
Sound to advanced knowledge of external competition, industry and/or market trends in relation to own function / business.
Focus on short to medium-term issues (e.g. 6-12 months).

Responsibilities

Manage the team in the development and/or delivery of creative services and solutions to address enterprise/business needs/plans, ensuring alignment with internal marketing standards and/or goals.
Manage the team’s creation and/or production/fulfilment of marketing materials/visuals (print/digital) for internal clients that meet business objectives on project briefs within established timelines, ensuring they work with established templates as required.
Ensure effective delivery and management of programs/project plans by assigning and tracking workgroup projects, ensuring established processes are followed, and delivering all projects on strategy, on time, on budget and error free.
Exercise understanding of TD business objectives and responsible for delivery of consistent, high quality branded offline and online materials/editorial in print/digital formats that align to Brand and business objectives.
Evaluate creative brief for strategic content requirements, develop strategic, customer-facing marketing content; present creative effectively and provide direction based on feedback.
Provide direction and exhibit strong creative judgment/technical guidance ensuring the team achieves the highest possible creative/production standards for all materials regardless of medium.
Ensure team produces creative work within brand standards, and where applicable also encourage development of new interpretations of the brand standards and out-of-the-box approaches to grow the verbal and visual identity of the brand; leverage brand expertise to provide direction on the development of innovative creative solutions.
May manage the development of new creative concepts and adapt existing creative from briefs.
May oversee editorial services, manage the development of copy as required, and provide insight for content development and messaging across channels; ensure all content is on strategy and meets project objectives.
Work closely with Creative Director and other creative domain leads/teams to ensure a cohesive relationship between copy, design, production, print, fulfilment etc.
Work with Creative Director to drive innovative concept development; present to Marketing partners and influencing key stakeholders.
Provide quality assurance of all creative deliverables and ensure creative is developed in alignment with brand guidelines.
May negotiate with vendors and other external partners for printing, digital, photography etc. ensuring the use of strategically-sourced vendors when possible.
Responsible to ensure creative assets are managed and archived per the defined process.
Oversee the team in the creation of templates and guidelines for TD corporate, marketing and other business units.
May manage proofreading and quality control resources to ensure high quality deliverables are provided to production vendors.
Work with vendors as appropriate to problem solve production issues.
Develop an understanding of TD businesses and products and remain current with key business initiatives to deliver effective marketing solutions for respective projects.
Confidently and diplomatically steward new ideas through the organization on behalf of the team and profile win/share learnings.
Incorporate lessons learned into current and future projects.
Continuously enhance knowledge and keep abreast of leading-edge capabilities and trends in own field of expertise.
Cultivate a culture of professionalism and collaboration, build strong relationships with partners, be seen as a trusted advisor.
Interpret metrics for use in continuous improvement.
Facilitate ideation and brainstorming.
Responsible to meet or exceed service level agreements and project deliverables, and deliver on-budget.
Contribute to the development of the business plan, operationalize the plan and deliver on assigned service/functionality.
Work with key business leaders to develop business plan, ensuring the optimal use of resources and leverage TD’s operating model to maximize efficiency, effectiveness and scale.
Monitor and communicate effectiveness of strategies, programs, and practices related to own area of accountability.
Ensure programs, policies and practices continue to meet business needs, comply with internal and external requirements, and align with business priorities.
Set the standards for operations and manageability across the business/function.
Proactively identify key business opportunities, research and recommend enhancements/ modifications, develop strategies to achieve recommendations.
Meet standards for productivity and efficiency, implement process improvements, execute on change, supporting adherence, tracking and realizing benefits.
Coordinate activities with partners across the organization, may include HR, Technology, Finance, Risk Mgmt etc.
Ensure team operates in compliance with applicable internal and external requirements, and employees comply with Bank and industry codes of conduct.
Ensure appropriate reporting and escalation of issues based on risk profile.
Coach employees to deliver on the business service and operating model.
Lead relationships with business lines / corporate and/or control functions to ensure alignment with enterprise and/or regulatory requirements.
Lead or contribute to cross-functional/enterprise initiatives as an organizational/subject matter expert helping to identify risk/provide guidance for complex situations.
Protect the interests of the organization – identify and manage risks, escalate non-standard, high risk transactions/activities as necessary.
Keep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts.
Maintain a culture of risk management and control, supported by effective processes in alignment with risk appetite.
Provide people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required.
Responsible for management of the overall team providing both leadership and guidance.
Set targets and objectives for the team, and deliver results.
Grow team expertise to align with business/enterprise demand and direction; assess team skills and capabilities and continually look for ways to provide and enhance the value delivered.
Lead a high performing team; provide on-going feedback and performance reviews, coach and develop employees and ensure performance management activities are undertaken and completed for all employees.
Lead the process of setting performance objectives for the team; track, monitor and effectively address and/or reward performance in a timely manner.
Manage employees in compliance with all human resources policies, procedures and guidelines of conduct.
Share knowledge, information, skills, and subject matter expertise among the team and ensure the timely communication of issues and encourage good working relationships with other functions and teams.
Support an environment where team freely escalates business challenges; facilitate change through positive reinforcement of milestones and successes.
Recruit for all hires to ensure a highly diverse, qualified workforce to achieve business objectives.
Establish and foster a cohesive team; promote a fair and equitable environment that supports a diverse workforce and encourage the team to achieve common goals and objectives.
Act as a brand ambassador for your business area/function and the bank, both internally and/or externally.