Manager, Corporate Strategy - Hispanic Audience

Hard Rock Digital•Hollywood, FL

10d•Hybrid

About The Position

Hard Rock Digital is building a team focused on becoming the best online sportsbook, casino, and social casino company in the world. They are seeking individuals with a passion for learning, operating, and building new products and technologies for millions of consumers. The company values each customer's interaction, experience, behavior, and insight, striving to act authentically. Rooted in the spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital is bringing its global brand success to the digital space. The Manager, Corporate Strategy – Hispanic Audience is an integral part of the Corporate Strategy team, reporting to the Sr. Director, Corporate Strategy – Hispanic Audience. This role is responsible for supporting the development and refinement of the Hispanic audience growth strategy through market analysis, audience insights, and cross-functional team alignment. The position involves monitoring and coordinating execution around the Hispanic calendar, assisting in the development and deployment of Spanish-language and bilingual creative assets, and working closely with Partnerships, Social Media, Influencer, and VIP/Player Development teams to support current and identify new opportunities. The role also serves as a cross-functional resource to coordinate and execute across various workstreams and contribute to the continuous improvement of Hispanic Corporate Strategy processes.

Requirements

Bilingual proficiency in English and Spanish (required); native or near-native fluency strongly preferred.
Experience in sports, gaming, or entertainment marketing, with a strong understanding of the U.S. Hispanic market and its regional nuances.
Demonstrated ability to manage multiple workstreams, cross-functional relationships, and external partnerships simultaneously in a fast-paced environment.
A genuine connection to Hispanic culture and communities, with knowledge of key sports properties, cultural calendar moments, and audience dynamics across FL and other HRD markets.
Self-driven and a self-motivated team player capable of working efficiently in a high-volume real-time environment.
Thrives in a fast-paced, ever-changing environment with a passion for sports and gaming.

Responsibilities

Support the development and ongoing refinement of the Hispanic audience growth strategy — conducting market analysis, surfacing audience insights, and helping drive cross-functional team alignment.
Monitor and coordinate execution around the Hispanic calendar (cultural moments, sports tentpoles, property events), and assist in the development and deployment of Spanish-language and bilingual creative assets across activation and media channels.
Work in close coordination with the existing Partnerships, Social Media and Influencer teams to support execution of current partnerships while helping identify and develop new ones — including bar/restaurant partners, team and league properties, and community events.
Work closely with the existing VIP/Player Development team to identify opportunities to target high-net-worth Hispanic individuals, assist in HSP VIP acquisition through on- and off-property events, and help build a pipeline of bilingual hosting opportunities.
Serve as a cross-functional resource across OMNI, Integrated Marketing, Partnerships, Influencer, and VIP/PD teams — helping coordinate, execute, and connect the dots across all HSP workstreams.
Actively contribute to the continuous improvement of Hispanic Corporate Strategy processes, procedures and systems through previous and gained experience.