Manager, Corporate Strategy - Hispanic Audience

Hard Rock Digital•Hollywood, FL

12d•Hybrid

About The Position

Hard Rock Digital is building a team focused on becoming the best online sportsbook, casino, and social casino company in the world. They are looking for individuals with a passion for learning, operating, and building new products and technologies for millions of consumers, emphasizing customer interaction, experience, behavior, and insight. Hard Rock Digital leverages the established brand of Hard Rock and the Seminole Tribe of Florida to enter the digital space. The Manager, Corporate Strategy – Hispanic Audience is an integral part of the Corporate Strategy team, reporting to the Sr. Director, Corporate Strategy – Hispanic Audience. This role involves supporting the development and refinement of the Hispanic audience growth strategy through market analysis and audience insights. The position will monitor and coordinate execution around the Hispanic calendar, assist in the development and deployment of Spanish-language and bilingual creative assets, and work with Partnerships, Social Media, and Influencer teams to support current and identify new partnerships. Additionally, the role will collaborate with the VIP/Player Development team to target high-net-worth Hispanic individuals and assist in VIP acquisition. The Manager will serve as a cross-functional resource, coordinating and executing across various teams, and contributing to the continuous improvement of Hispanic Corporate Strategy processes. This position is based at the South Florida headquarters and is a hybrid role requiring 3 days in-office per week.

Requirements

Bilingual proficiency in English and Spanish (required); native or near-native fluency strongly preferred.
Experience in sports, gaming, or entertainment marketing, with a strong understanding of the U.S. Hispanic market and its regional nuances.
Demonstrated ability to manage multiple workstreams, cross-functional relationships, and external partnerships simultaneously in a fast-paced environment.
A genuine connection to Hispanic culture and communities, with knowledge of key sports properties, cultural calendar moments, and audience dynamics across FL and other HRD markets.
Self-driven and a self-motivated team player capable of working efficiently in a high-volume real-time environment.
Thrives in a fast-paced, ever-changing environment with a passion for sports and gaming.

Responsibilities

Support the development and ongoing refinement of the Hispanic audience growth strategy — conducting market analysis, surfacing audience insights, and helping drive cross-functional team alignment.
Monitor and coordinate execution around the Hispanic calendar (cultural moments, sports tentpoles, property events), and assist in the development and deployment of Spanish-language and bilingual creative assets across activation and media channels.
Work in close coordination with the existing Partnerships, Social Media and Influencer teams to support execution of current partnerships while helping identify and develop new ones — including bar/restaurant partners, team and league properties, and community events.
Work closely with the existing VIP/Player Development team to identify opportunities to target high-net-worth Hispanic individuals, assist in HSP VIP acquisition through on- and off-property events, and help build a pipeline of bilingual hosting opportunities.
Serve as a cross-functional resource across OMNI, Integrated Marketing, Partnerships, Influencer, and VIP/PD teams — helping coordinate, execute, and connect the dots across all HSP workstreams.
Actively contribute to the continuous improvement of Hispanic Corporate Strategy processes, procedures and systems through previous and gained experience.