Core Menu Strategy Architecture

Yum!Plano, TX
$132,480 - $139,840

About The Position

The Manager, Core Menu Strategy owns the strategic stewardship of KFC's core menu. The role translates consumer demand, menu performance, competitive dynamics, and operational realities into recommendations that strengthen KFC's most important menu platforms and distinctive equities. This role is critical to the Bird Comeback Plan because it helps ensure KFC's core menu remains relevant, differentiated, and commercially strong. The role supports Modem Menu by identifying opportunities to improve, simplify, renovate, and expand the menu while protecting the brand's biggest advantage: Chicken on the Bone. Reporting to the Director, Consumer Insights & Menu+ Innovation, this leader manages the core menu planning process, develops strategic menu recommendations, supports the innovation pipeline where needed, and helps ensure menu decisions are grounded in consumer insight, business impact, and operational feasibility.

Requirements

  • Strategic stewardship of core menu.
  • Translating consumer demand, menu performance, competitive dynamics, and operational realities into recommendations.
  • Identifying opportunities to improve, simplify, renovate, and expand the menu.
  • Managing the core menu planning process.
  • Developing strategic menu recommendations.
  • Supporting the innovation pipeline.
  • Ensuring menu decisions are grounded in consumer insight, business impact, and operational feasibility.

Responsibilities

  • Owns the strategic stewardship of KFC's core menu.
  • Translates consumer demand, menu performance, competitive dynamics, and operational realities into recommendations that strengthen KFC's most important menu platforms and distinctive equities.
  • Identifies opportunities to improve, simplify, renovate, and expand the menu while protecting the brand's biggest advantage: Chicken on the Bone.
  • Manages the core menu planning process.
  • Develops strategic menu recommendations.
  • Supports the innovation pipeline where needed.
  • Helps ensure menu decisions are grounded in consumer insight, business impact, and operational feasibility.
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