Manager, Content Strategy, Film/Kids
About The Position
The Manager, Content Strategy will be an integral member of the team responsible for developing Peacock’s holistic slate strategy across all content verticals to optimize customer acquisition, retention, and usage. The Content Strategy team works closely with stakeholders across NBCUniversal to align content strategy and execution to Peacock KPIs. The Manager position will report to the Vice President of Content Strategy and will focus primarily on film and kids programming. Key group responsibilities include: Oversight of Peacock’s Film and Kids investment decisions, including setting volume benchmarks, assessing title popularity and quality, considering demographic targets, programming around genre and seasonality needs, and optimizing all decisions with a focus on Peacock KPIs Partnering with Peacock leadership (and the larger Programming team) in developing holistic content strategy, overseeing content spend allocation by content type, and helping to prioritize content needs across verticals Creating, improving, and updating in-depth valuation models to deliver actionable recommendations that guide strategic decision-making Working closely with the Peacock Acquisitions team to help evaluate film acquisition opportunities through a data-driven lens Collaborating with Peacock Scheduling (and UFEG/Universal Pictures) to optimize Peacock’s film release schedule, maximize user acquisition and engagement, and address scheduling gaps Partnering with Finance, Data Science, and Acquisitions on content pro formas related to major content decisions Assisting the Acquisitions team at various stages of content negotiations by providing timely analyses in reaction to evolving deal conditions and terms Developing performance targets for different content types based on user acquisition, engagement, efficiency, and other KPIs Compiling post-mortem analyses to determine areas for optimization and improvement Developing presentations for Peacock and NBCUniversal leadership on content strategy opportunities, comprehensive reviews of content verticals, and robust answers to complex and nuanced business questions Responding to ad hoc requests with thoughtful, robust, and timely analysis in coordination with cross-functional partners Conducting sophisticated market research (incorporating both first and third-party data), tracking competitive streaming and relevant broader media industry trends
Requirements
- Candidates must have strong analytical and communication skills with a high attention to detail; Peacock is a fast-paced and highly demanding environment and candidates are expected to be able to learn quickly, be comfortable with ambiguity, and deliver results often on tight project deadlines
- Candidates must be motivated, disciplined, flexible, and be able to work effectively both in groups as well as autonomously
- 4+ years of experience in a corporate strategy or strategic insights role (media, tech, direct-to-consumer) and/or top investment banking or consulting firm
- Ability to distill executive-level insights from large datasets, identifying trends and patterns to inform decision-making, and to assess short and long-term implications of changing business models and growth drivers
- Strong Excel skills and some Python (or VBA) knowledge; this role requires rigorous modeling and analysis
- Strong PowerPoint skills; this role involves creating clear, compelling, and visually effective presentations for executive audiences
- Strong writing and executive communication skills; ability to distill complex analyses into concise deliverables for senior stakeholders
- Bachelor’s or master’s degree in relevant field (economics, mathematics, finance, accounting, management, etc.), with strong academic performance
Nice To Haves
- Ability to learn new tools and systems
- Robust understanding of the current media landscape and passion for entertainment programming
- Organized and detail-oriented, with an eye for consistent precision
- Strong interpersonal skills, positive and open attitude, high energy level
- Comfort with a fast-paced, always-on, start-up environment
- Ability to think creatively and strategically while handling difficult and complex issues in a professional setting
- Exceptional communicator and collaborator, able to build relationships with other teams and rally people towards a common goal
- Some basic familiarity with key statistical methods/concepts (regression, correlation, t-tests, etc.)
- Some experience with Python for data analysis (e.g., Pandas, PySpark) is a plus
Responsibilities
- Oversight of Peacock’s Film and Kids investment decisions, including setting volume benchmarks, assessing title popularity and quality, considering demographic targets, programming around genre and seasonality needs, and optimizing all decisions with a focus on Peacock KPIs
- Partnering with Peacock leadership (and the larger Programming team) in developing holistic content strategy, overseeing content spend allocation by content type, and helping to prioritize content needs across verticals
- Creating, improving, and updating in-depth valuation models to deliver actionable recommendations that guide strategic decision-making
- Working closely with the Peacock Acquisitions team to help evaluate film acquisition opportunities through a data-driven lens
- Collaborating with Peacock Scheduling (and UFEG/Universal Pictures) to optimize Peacock’s film release schedule, maximize user acquisition and engagement, and address scheduling gaps
- Partnering with Finance, Data Science, and Acquisitions on content pro formas related to major content decisions
- Assisting the Acquisitions team at various stages of content negotiations by providing timely analyses in reaction to evolving deal conditions and terms
- Developing performance targets for different content types based on user acquisition, engagement, efficiency, and other KPIs
- Compiling post-mortem analyses to determine areas for optimization and improvement
- Developing presentations for Peacock and NBCUniversal leadership on content strategy opportunities, comprehensive reviews of content verticals, and robust answers to complex and nuanced business questions
- Responding to ad hoc requests with thoughtful, robust, and timely analysis in coordination with cross-functional partners
- Conducting sophisticated market research (incorporating both first and third-party data), tracking competitive streaming and relevant broader media industry trends
Benefits
- This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
