Roku-posted 2 days ago
$130,000 - $173,000/Yr
Full-time • Mid Level
Hybrid • New York, NY

We are looking for a Content Strategy Manager, Sports. The ideal candidate will have a passion for all things entertainment, sports, and streaming and will bring expertise in media planning and strategy to facilitate building scalable programs and sponsorship packages that will center the power of Roku’s platform to drive business results for advertisers. You’ll also need to be very comfortable pitching your ideas and strategy to cross functional partners as the Go-To-Market lead as well as presenting the final output to the sales team to arm them for client pitches. Be hungry to innovate and reimagine how Roku’s platform levers can work to elevate and differentiate the Sports experience.

  • Develop, execute, and optimize the packaging strategy for the sports genre, inclusive of new and existing products; Ensure alignment with sales goals and market demand.
  • Leverage marketplace feedback from sales and Commercialization leads to inform and refine strategy to maintain competitive advantage.
  • Lead upfront strategy for sports business as it relates to maximizing the revenue opportunity for Sports Zone destinations, live events and sports content. Identify opportunities for growth and areas for innovation with potential revenue impact. Present strategy to cross functional partners and sales.
  • Function as the Go To Market lead for Sports sponsorships; manage end-to-end process to develop and launch sponsorship packages and collaborate with cross-functional teams across Revenue Operations, Product Strategy, Client Services, Content, Measurement, Consumer Marketing, and Product Marketing. Key milestone is presenting the strategy and releasing the package to sales for client pitches.
  • Work with contacts across various leagues to help pitch Roku when needed, facilitate sponsor approval process, align on business rules, and join QBRs to present sponsorship performance as part of broader presentation
  • Must be organized and capable of running multiple parallel projects and detail oriented to keep yourself and the broader cross functional team moving forward to package releases.
  • Be an expert on Roku’s suite of products, both sponsorship and non-sponsorship, so you are best equipped to bring the right combination of products together for packages.
  • Build business cases as needed to turn marketplace and sales feedback into valuable sponsorship opportunities for brands.
  • Partner with Content Team to represent sales perspective; input into sports related content strategy, keeping in mind advertiser benefits and market fit.
  • 5-7 years of experience in media strategy, media planning, or media buying. Account Management experience at a media publisher is also ideal.
  • Exceptional communication and presentation skills.
  • Strategic thinker who can turn data into revenue driving opportunities and impactful brand benefits.
  • Comfort working, collaborating, and providing a POV across Sales, Product Strategy, Consumer Marketing, Product Marketing, Content, and Revenue Operations
  • Strong attention to detail and ability to project manage to achieve successful package releases through the GTM process.
  • Create internal pitches/business cases to fuel innovation.
  • Self-motivated to create great work that’s digestible and scalable
  • Proficient with Excel, PPT, and Media Radar
  • College degree or equivalent
  • health insurance
  • equity awards
  • life insurance
  • disability benefits
  • parental leave
  • wellness benefits
  • paid time off
  • global access to mental health and financial wellness support and resources
  • healthcare (medical, dental, and vision)
  • life, accident, disability, commuter, and retirement options (401(k)/pension)
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