Content Strategy Manager

Roku • New York City, NY

2d • $130,000 - $173,000 • Hybrid

About The Position

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the role We are looking for a Content Strategy Manager, Sports. The ideal candidate will have a passion for all things entertainment, sports, and streaming and will bring expertise in media planning and strategy to facilitate building scalable programs and sponsorship packages that will center the power of Roku’s platform to drive business results for advertisers. You’ll also need to be very comfortable pitching your ideas and strategy to cross functional partners as the Go-To-Market lead as well as presenting the final output to the sales team to arm them for client pitches. Be hungry to innovate and reimagine how Roku’s platform levers can work to elevate and differentiate the Sports experience. What you’ll get from this position: Great team: Work with a passionate and collaborative team of Strategists as part of the Content Monetization Strategy team. We thrive on innovating and creating value-driven sponsorship opportunities in a competitive market. Curiosity, encouraged: Uncover net new ways to drive sponsorship revenue; work closely with measurement team to identify insights that fuel differentiation and create demand Market leader status: Be at the forefront of the dynamic streaming TV landscape and help build first to market sponsorship packages that stand apart and add meaningful impact for streamers and advertisers alike Access: influence product roadmap for Sports offering based on business cases informed by marketplace feedback and competitive research For New York Only - The estimated annual salary for this position is between $130,000 - $173,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Requirements

• 5-7 years of experience in media strategy, media planning, or media buying. Account Management experience at a media publisher is also ideal.
• Exceptional communication and presentation skills.
• Strategic thinker who can turn data into revenue driving opportunities and impactful brand benefits.
• Comfort working, collaborating, and providing a POV across Sales, Product Strategy, Consumer Marketing, Product Marketing, Content, and Revenue Operations
• Strong attention to detail and ability to project manage to achieve successful package releases through the GTM process.
• Create internal pitches/business cases to fuel innovation.
• Self-motivated to create great work that’s digestible and scalable
• Proficient with Excel, PPT, and Media Radar
• College degree or equivalent

Responsibilities

• Develop, execute, and optimize the packaging strategy for the sports genre, inclusive of new and existing products; Ensure alignment with sales goals and market demand.
• Leverage marketplace feedback from sales and Commercialization leads to inform and refine strategy to maintain competitive advantage.
• Lead upfront strategy for sports business as it relates to maximizing the revenue opportunity for Sports Zone destinations, live events and sports content.
• Identify opportunities for growth and areas for innovation with potential revenue impact.
• Present strategy to cross functional partners and sales.
• Function as the Go To Market lead for Sports sponsorships; manage end-to-end process to develop and launch sponsorship packages and collaborate with cross-functional teams across Revenue Operations, Product Strategy, Client Services, Content, Measurement, Consumer Marketing, and Product Marketing. Key milestone is presenting the strategy and releasing the package to sales for client pitches.
• Work with contacts across various leagues to help pitch Roku when needed, facilitate sponsor approval process, align on business rules, and join QBRs to present sponsorship performance as part of broader presentation
• Must be organized and capable of running multiple parallel projects and detail oriented to keep yourself and the broader cross functional team moving forward to package releases.
• Be an expert on Roku’s suite of products, both sponsorship and non-sponsorship, so you are best equipped to bring the right combination of products together for packages.
• Build business cases as needed to turn marketplace and sales feedback into valuable sponsorship opportunities for brands.
• Partner with Content Team to represent sales perspective; input into sports related content strategy, keeping in mind advertiser benefits and market fit.

Benefits

• health insurance
• equity awards
• life insurance
• disability benefits
• parental leave
• wellness benefits
• paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Manager