Manager- Content Strategy & Operations

Inspire • Atlanta, GA

3d • Onsite

About The Position

The Manager- Content Strategy & Operations will lead content strategy and operations across Inspire Brands owned web and app experiences. This role establishes portfolio-wide standards and practical governance, coordinates cross-functional content planning and publishing, and uses performance data and testing to improve guest discovery, ordering progression, conversion, and brand consistency.

Requirements

• 4 yr degree in a relevant field or equivalent experience, such as Communications, Marketing, Digital Experience, Business, Information Systems, or Engineering.
• 5+ years of experience in digital content strategy, content operations, ecommerce, content management, digital marketing, or a related field
• Experience leading complex content workflows and cross-functional delivery across web and/or app experiences.
• Demonstrated experience using analytics, guest behavior, testing, or conversion data to inform content recommendations and priorities
• Strong understanding of content strategy, content operations, ecommerce journeys, conversion principles, and CMS governance
• Ability to translate business, brand, guest, SEO/GEO, UX, analytics, and technology inputs into clear requirements and scalable standards
• Ability to interpret content and funnel performance, identify practical opportunities, and communicate clear recommendations
• Strong collaboration, written communication, organization, attention to detail, and judgment across competing priorities
• Ability to work independently in ambiguity, establish new operating practices, influence dotted-line resources, and simplify execution across brands

Nice To Haves

• Experience partnering with SEO specialists or agencies and working with Contentful or a similar enterprise CMS is preferred
• Experience in QSR, restaurant, hospitality, low-SKU retail, multi-brand, franchised, or comparable digital environments is preferred

Responsibilities

• Establish and improve digital content intake, prioritization, editorial planning, approval, publishing, quality assurance, and post-launch validation processes.
• Create practical playbooks, templates, guardrails, and lifecycle standards for content hierarchy, calls to action, navigation, merchandising, promotional content, freshness, reuse, localization, and archival
• Partner with Brand Marketing, Digital Retail, Product, UX, Analytics, Menu, Technology, Legal, accessibility, and delivery teams to translate business and guest needs into scalable content requirements
• Build a structured optimization practice using analytics, guest behavior, testing, and post-launch learning to identify and prioritize improvements to engagement, ordering progression, and conversion
• Coordinate with the internal SEO practice and SEO/GEO agency to translate approved strategies and content briefs into publishing plans, CMS requirements, and consistent execution across brands
• Guide CMS workflows and platform improvements, train cross-functional partners, and establish clear operating expectations across U.S. and international resources while maintaining legal, privacy, security, accessibility, and brand requirements

What This Job Offers

• Job Type: Full-time
• Career Level: Manager