Manager, Content Planner

WPP Media•New York, NY

6h•$60,000 - $140,000•Hybrid

About The Position

The Manager, Content Planner acts as the operational and strategic driver of end-to-end content deployment across national media, retail media, eCommerce, social, and influencer ecosystems. The role translates content strategy into calendars, rotation plans, asset maps, and format requirements, ensuring creative is delivered in the right place and at the right time. It partners with Creative Insights, Creative Adaptation, Media Planning, Retail, and Influencer teams to integrate content across the full funnel and respond to platform signals and performance insights. The position supports an agile content engine for WPP Unite’s Beauty & Wellbeing brands, including Dove, Vaseline, SheaMoisture, TRESemmé, and Nexxus. It oversees deployment planning, performance-led optimization, cross-functional workflows, AI-enabled efficiency, and brand partnership. Success includes frameworks for managing the 5Vs of content, measurable improvements in engagement and conversion, data-driven creative improvement, integration with brand and media plans, and successful AI pilots and capability enhancements.

Requirements

Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
6–8+ years of experience in content strategy, digital marketing, or creative operations, with a strong focus on performance optimization and innovation.
Proven track record developing platform-specific content strategies and managing complex cross-functional projects.
Strong understanding of AI-driven content workflows, creative optimization, and analytics.
Expertise in using data and insights to inform strategic decisions.
Strategic mindset with excellent stakeholder management and communication skills.

Nice To Haves

Master’s degree preferred.

Responsibilities

Develop asset deployment calendars, content rotation plans, and platform-specific creative needs across national media, retail media, and eCommerce.
Translate content strategy into operational plans specifying formats, aspect ratios, versions, messaging needs, and cutdowns for each channel.
Ensure creative is ready for monthly performance optimization cycles, Rapid ROI workflows, and creative testing agendas.
Build and maintain content maps connecting messaging, objectives, audiences, and formats across the full funnel.
Align deployment plans with media flighting, audience goals, and platform requirements in partnership with national media, retail media, and eCommerce planning teams.
Incorporate creator content into deployment plans in collaboration with the Influencer Capability Manager.
Use Creative Insights to understand performance and evolve deployment patterns.
Coordinate with Creative Adaptation to ensure assets are accurately versioned, labeled, and delivered on time.
Integrate creative and media performance insights into future deployment cycles.
Adjust content rotations based on platform trends, creative degradation curves, and signal loss.
Identify opportunities to scale winning creative and sunset low-performing assets across channels.
Participate in creative experimentation and test design with Content Strategy and Creative Insights.
Support AI-enabled creative workflows by defining predictable input needs and organizing content libraries for future adaptation.
Maintain accurate metadata, naming conventions, and asset tagging to support automation and reporting systems.
Pilot tools and workflow enhancements that improve speed, quality, and creative throughput.
Serve as the content deployment expert for assigned brands, providing visibility into creative readiness, dependencies, and risks.
Present rationale for creative rotation strategies to brand partners and hold cross-functional teams accountable to timelines.