Manager, Content & Lifecyle Talent Marketing

Hilton • McLean, VA

8d • Onsite

About The Position

This role is based at our corporate office in McLean, VA. Exceptional Hospitality Starts with You. This is your chance to be part of a Corporate Human Resources team at a top global hospitality company! As a Manager, Content & Lifecyle Talent Marketing, you will partner with our business leaders to attract, retain, and develop Hilton's most important asset, our Team Members. On the Recruitment Marketing team, you will report to the Senior Manager, Recruitment Marketing & Employer Brand. You will support projects, including building structured engagement strategies. These strategies connect employer brand storytelling, national partnerships, and career content to measurable pipeline outcomes. You will transform engagement from episodic activation to scalable, content-led architecture, strengthening consideration, improving conversion quality, and positioning Hilton as the global employer of choice.

Requirements

• Six (6)+ years of experience in content marketing, lifecycle marketing, or audience engagement strategy
• Demonstrated experience building segmented, persona-driven content strategies across email, web, and event channels
• Experience designing and building lifecycle/nurture programs that move audiences from awareness to conversion/application
• Experience using performance data (open rates, click-through-rates, engagement, and conversion metrics) to improve content strategy
• Partnership experience, working across marketing, HR, Recruiting, or business teams to align messaging with priorities

Nice To Haves

• Bachelor's degree (BA/BS) in Marketing, Communications, Journalism, Business, or a related field
• Experience applying content and lifecycle strategies within talent acquisition, employer brand, or recruitment marketing environments
• Experience working with CRM, email marketing, or marketing automation platforms
• Familiarity with SEO best practices and AI/LLM content optimization
• Experience building structured content hubs or persona-based landing page pathways
• Experience translating audience engagement into measurable pipeline or conversion outcomes
• Experience presenting strategy and performance insights to senior partners

Responsibilities

• Define and maintain important talent personas (Early Talent, Veterans, job categories, locations) and ensure messaging aligns to each audience
• Build email nurture campaigns that guide candidates from event participation or interest to active job consideration
• Develop and refine multi-format content (email, landing pages, long-form content, webinar scripts, partnership toolkits) aligned to persona journeys
• Plan and manage the content calendar for webinars, partner events, and talent community communications, including promotion and follow-up
• Be the primary owner of recruitment marketing activation for national and local recruitment partnerships, including event promotion, post-event follow-up emails, and performance tracking
• Review and improve job category pages, career path content, and FAQs to improve discoverability in AI-powered search tools
• Report on engagement performance (email open rates, webinar attendance, event-to-apply conversion, segment-based application lift) and recommend optimizations

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree